Mar 12, 2026 Economic Development

UNTIL THEY PRESENT THE MAGIC. OKAY. FOR BEING PRESENT. ACTIONSCRIPT DEVELOPMENT

[A. Call to Order]

[00:00:10]

MICHAEL BOWMAN, THAT'S IT. SO BEFORE WE GET STARTED, WE'D LIKE TO ASK FOR AN INVOCATION, PLEASE. PLEASE, PLEASE, PLEASE GOD, THANK YOU FOR ALLOWING US TO ASSEMBLE. THANK YOU FOR ALLOWING US TO GOVERN OUR CITY. BUT WE ASK THAT YOU CONTINUE TO GIVE US GUIDANCE AND STRENGTH.

AND LORD, WE NEED PEACE IN OUR NATION. PLEASE PROTECT US, CONTINUE TO GUIDE US AND DIRECT US. IN YOUR SON, JESUS NAME WE PRAY. AMEN. AMEN. THANK YOU VERY MUCH. THANK YOU FOR THAT.

AT THIS TIME, JUST TO RUN, ORDER, IF YOU WILL, OF THE MEETING TONIGHT, WE'VE GOT THE CONSENT AGENDA. WE GOT NEW BUSINESS ITEMS FOR DISCUSSION AND POSSIBLE ACTION. YOU GOT THE BOARD AND LIAISON ANNOUNCEMENTS AND UPDATES, AND THAT SHOULD CONCLUDE GETTING US OUR ADJOURNMENT. WOULD JUST LIKE TO HIGHLIGHT UNDER THE NEW BUSINESS ITEMS THAT WE WILL TALK ABOUT THE FINANCIAL STATUS REPORT FOR JANUARY 2026. PARKS AND RECREATION UPDATE REGARDING THE ARK AT MCCOWIN PARK AND MARKETING INITIATIVE, AND THEN THE STATUS UPDATE REGARDING MATTERS DISCUSSED AT THE JANUARY CITY COUNCIL AND EDC BOARD RETREAT BY TIP STRATEGIES TEAM. WE'RE SO EXCITED TO HAVE THEM HERE. BOTH TRACY AND JOHN AND THEN UPDATE ON HAMPTON ROAD CORRIDOR REDEVELOPMENT. AND TO THAT POINT, LET'S GO AHEAD AND GET STARTED. FIRST, WE HAVE

[C. Consent Agenda ]

SO WE CONSIDER GENDER STANDPOINT CONSIDERING EVERYONE HAS HAD A CHANCE TO REVIEW IT. I THINK A MOTION TO APPROVE. I MOVE THAT WE ACCEPT THE CONSENT AGENDA. IN A SECOND.

I SECOND IT'S BEEN MOVED AND SECOND, TO ACCEPT THE CONSENT AGENDA. AND ALL IN FAVOR SAY I, I HAVE ANY NAYS. IT HAS BEEN APPROVED. THANK YOU. MOVING FORWARD. CONSIDER APPROVAL OF THE FINANCIAL STATEMENTS FOR JANUARY 2026. THAT'S UNDER THE CONSENT AGENDA. I'M SORRY, I'M

[D.1. Finance Status Report for January 2026 ]

SO FIRST WE'RE GOING TO HAVE A FINANCE STATUS REPORT. AND THE KEY TO SETTING FINANCE RECOGNITION. AND THANK YOU SO MUCH FOR JOINING US. THANK YOU. HELLO ABC BOARD TONIGHT. SO WE ARE LOOKING AT OUR JANUARY 2026 FINANCIAL REPORT FROM CDC. AND OUR REVENUE IS CURRENTLY AT 23.3%, WHICH IS A BIT HIGHER THAN IT WAS THIS TIME LAST YEAR. OF COURSE, YOU KNOW, OUR

[00:05:03]

IT'S THE PROPERTY THAT I BELIEVE WAS PURCHASED FOR THE CHURCH. YES. OH, OKAY. YEAH. SO I BELIEVE THOSE TENANTS PAY ABOUT 500 A MONTH. IS IT. YES. YES. I THINK THERE'S A COUPLE OF HOUSES AROUND IT OR A LITTLE APARTMENTS. I THINK I WANT TO SAY THERE'S THREE, THREE, FOUR FAMILIES. WE DO HAVE AGREEMENTS WITH THEM. SO IT'S LIKE A LEASE, A SALE LEASEBACK KIND OF. I THINK THEY'RE JUST TEMPORARY. TEMPORARY? OKAY. I KNOW THERE'S A TRANSITION PLAN ONCE WE FINISH PAYING OFF THAT. AND I THINK THAT'S PART OF IT. SO WE CAN KEEP THEM THERE, THEN THEY'RE GOING TO BE RELOCATED THIS MONTH 1500. SO WE'RE CHARGING 1500 A MONTH OR LET ME DOUBLE CHECK THE LEASES. I DON'T REMEMBER IF THAT'S HER. OKAY. OR IS IT. THEY PAY 500 EACH, 500 EACH. SO. OKAY, OKAY. SO AND TO KEEP TRACK OF THAT, YOU KNOW, BECAUSE WE WANTED IT TO BE ABLE TO TRACK IT SEPARATELY. SO WE CREATED THAT, THAT IT HAS ITS OWN CATEGORY AND THEY ACTUALLY JUST BRING THOSE RENT PAYMENTS RIGHT UP HERE TO, TO SOLELY. INTERESTING.

SO ALL RIGHT, SO THERE WE GO. LOOKING REALLY GOOD ON REVENUE AND EXPENSES SO FAR. I ALSO INCLUDE A BALANCE SHEET FOR YOU ALL. AND IT HAS LISTED THERE YOUR ASSETS LIABILITIES AND FUND BALANCE FUND BALANCE CONTINUES TO GROW AT A GREAT PACE. OUR ASSETS LOOK GOOD. WE ARE STILL INVESTING IN SEVERAL LATTER CITIES FOR YOU GUYS AS WELL AS SOME OF YOUR LIABILITIES ARE LISTED THERE. THE FUND BALANCE PROJECTION AS OF THE END OF JANUARY WAS 12,594,154. SO THESE NUMBERS WILL FLUCTUATE SOME BECAUSE WE HAVE NOT COMPLETED THE FISCAL YEAR 25 AUDIT YET. WE WILL BE COMPLETING THAT IN THE NEXT TWO WEEKS. SO ONCE WE COMPLETE THAT, THEN WE'LL KNOW THAT THAT YEAR END FUND BALANCE WILL ROLL OVER EXACTLY INTO FISCAL YEAR 26.

NOW WE KNOW ABOUT ABOUT WHERE IT STARTED, BUT WHEN THE AUDIT ENDS, WE'LL KNOW EXACTLY WHERE

[00:10:03]

SO IT'S IT'S INCLUDED WITH ALL OF YOUR REVENUE, YOUR SALES TAX AND THE ASSET WITH THE PROPERTY, THE, THE, THE REAL ESTATE ITSELF. WHY DOESN'T THAT SHOW UP ON THE BALANCE SHEET? IF WE'RE CHARGING RENT FOR A PROPERTY DVC OWNS, IT WOULD BE ON THE BALANCE SHEET, RIGHT.

BUT AGAIN, THIS IS GOVERNMENT ACCOUNTING. SO YES, I WILL HAVE TO CHECK TO SEE HOW THEY, YOU KNOW, HOW THE AUDITORS COULD WITH THE WITH THE ASSETS. YOU MEAN THE CHURCH ITSELF, THE PROPERTY ITSELF? YES, IT WOULD BE UNDER ACCESS, BUT I'LL HAVE TO SEE WHAT CATEGORY THAT THAT IT'S UNDER. I WOULD SUSPECT THAT IT'S UNDER THE STREET OF CASH WHERE YOU HAVE 7,974,575.

BUT I WILL, I WILL VERIFY THAT. AND I SEE THAT UNDER THE ONE UNDER THE 1,000,790. WHERE ARE YOU AT 7,000,974. BUT IT SAYS RESTRICTED CASH. SO IT DOESN'T SOUND LIKE AN ASSET. DOESN'T SOUND LIKE A BILL. RIGHT. WELL, RESTRICTED CASH IS AN ASSET THOUGH, SO NO, I KNOW, BUT YEAH, WHEN I THINK OF REAL ESTATE, YEAH, IT'S LIKE A LONG TERM ASSET, RIGHT? UNLESS THEY'VE FROZEN BECAUSE OF THE WAY THEY BOUGHT IT. IT'S GOVERNMENT ACCOUNTING. IT'S ALSO CAPITAL TOO. SO THAT MAKES IT A LITTLE BIT DIFFERENT. IT'S A CAPITAL PURCHASE AS WELL, BUT I'LL GET THE DETAIL FOR YOU SO THAT YOU KNOW EXACTLY. OKAY. THANK YOU. SURE. SO YES, THAT THAT IS THE REPORT FOR JANUARY, AND I'D BE HAPPY TO ANSWER ANY ADDITIONAL QUESTIONS THAT YOU HAVE. SO YOU SAID THAT THE AUDIT WILL BE YOU'RE DOING THE AUDIT NEXT WEEK. YES. SO WE WILL BE DONE IN TWO WEEKS. SO WHEN WE GET BACK IN APRIL, YOU HAVE THE AUDIT. YES. AND THEN WE'LL KNOW EXACTLY WHERE YOUR FUND BALANCE ENDED. IF YOU LOOK ON THE BALANCE SHEET NOW IT SHOWS 11,000,160. THAT'S WHERE WE WERE THINKING THAT WE WOULD BEGIN. YES. SO WE'LL SEE EXACTLY WHAT THAT IS AND HOW THAT TIES OUT TO WHERE WE ARE NOW AND MOVING FORWARD. I MEAN, THE GREAT NEWS IS WE'RE WE'RE DEFINITELY ADDING TO THE FUND BALANCE. AND OF COURSE, WITH SOME OF THE VACANCIES THAT THAT WE HAVE NOW, WE'LL SEE SOME SALARY SAVINGS TO, YOU KNOW, IN THE LINE ITEMS IN BDC UNTIL WE CAN FILL THAT POSITION. SO YEAH. WELL, THE GOOD NEWS IS WE'RE NOT LOSING MONEY. IF WE DON'T GAIN ANY LOSS, WE DON'T LOSE ANY FUND BALANCE. BUT NOT TO HARP ON THIS TOO MUCH MORE, BUT SO WE OWN THAT NOW WE WELL, I'M SAYING THE CDC OWNS THAT PROPERTY WHERE WE'RE. BUT THERE ARE OTHER PROPERTIES AS WELL, RIGHT. THE CDC OWNS. I'M SORRY, I WASN'T. I THOUGHT THERE WERE SOME OTHER PROPERTIES ON THAT WE WERE TALKING ABOUT, I THOUGHT. WE WERE TALKING ABOUT CITY OWNED PROPERTIES WERE THE ONES THAT WE PUT IN THE RFQ.

I'M NOT SURE IF THOSE THOSE ARE CITY OWNED, NOT NECESSARILY CDC. THEY'RE NOT. YES. THOSE ARE CITY OWNED. THE PURCHASE WITH CITY AM I AM I SHARING INCORRECT INFORMATION? THANK YOU. IT'S. IF YOU WANT IT WAS HE MUTED. HE'S MUTED. HE'S MUTED. AND WE CAN GET THAT INFORMATION TO VERIFY HERE. BUT I DEFINITELY A CHURCH IS VERY BUSY. SO LET ME CONFIRM THAT WHAT'S GOING TO HAPPEN ARE THE ONES THAT WE PUT OUT FOR THE AUDIT. YOU KNOW IT'D BE GOOD IN LIGHT OF THE SUBJECT MATTER, TO GET A COMPLETE LISTING OF ALL THAT IS OWNED BY THE DTC. YEAH, WE CAN WORK ON THAT ONE. THANK YOU. OKAY. ANY ADDITIONAL QUESTIONS FOR KEISHA? THANK YOU, I APPRECIATE IT. AS WE ADVANCE FORWARD, WE'RE GOING TO HAVE PARKS AND RECREATION UPDATE.

[D.2. Parks and Recreation Update Regarding the Arc at the McCowan Park – Marketing Initiative ]

[00:15:09]

OKAY. YEAH, YOU CAN DO A SEARCH ON IT. IT'LL POP UP. OKAY. YEAH. A LOT THE WAY I FIND THEM. JUST DO A SEARCH ON YOUR CITY COUNCIL PERSON ONLINE AND YOU'LL SEE THEIR ACTIVITY AND THEIR VIDEO WILL POP UP. SO WE NOW HAVE AN ARC LANDING PAGE FEATURED ON THE PARK AND REC WEBPAGE. SO WHEN YOU CLICK ON PARK AND REC, THAT'S THE FIRST THING THAT POPS UP. I ASSUME EVERYBODY IN THE CITY GETS A WATER BILL. AND SO YOU PROBABLY SAW THAT FIRST PAGE.

ADVERTISING PARTNERSHIPS. WE'RE ON CLEAR CHANNEL BILLBOARD ADVERTISING. YOU'LL SEE US ON I-35 AND HIGHWAY 67, B&B THEATERS IN OAK CLIFF. THERE'S THEATER ADVERTISING IN ALL THE THEATER VENUES THERE. TECHNO STREAMING, WE'RE STREAMING TV ADS. YOU'LL SEE THOSE POP UP ON DIFFERENT THINGS LIKE YOUTUBE TV AND SPECTRUM AND SUCH, DEPENDING ON WHAT YOUR CABLE SERVICE IS. NOW MAGAZINE, IT'S A FEATURED ARTICLE IN NOW MAGAZINE. NOW YOU'LL SEE US POP UP THERE. WE HOPE TO ACCELERATE THIS. I SEE THIS AS AN ALL HANDS ON DECK SITUATION. THAT'S WE'RE TALKING ABOUT THE SOUTHEAST CHUNK OF THE COMMUNITY DOWN THERE. LOTS OF LAND. THE ONE THING THAT THAT THE PARK DEPARTMENT DID IS WE PURCHASED A PIECE OF SOFTWARE CALLED PLACER AI, WHERE WE CAN BRING WE KNOW HOW MANY PEOPLE WE BRING TO THIS COMMUNITY. WE ALSO KNOW WHERE THEY SHOP AND WHERE THEY DON'T SPEND MONEY IN THIS COMMUNITY. THAT'S A BIG PROBLEM. AND WE'RE GOING TO BE PAYING VERY CLOSE ATTENTION TO THAT. OVER ON THAT SIDE OF TOWN.

THE IDEA IS, IS TO GET THE WHOLE CITY ON BOARD AND CAPTURE THOSE FUNDS AND KEEP THEM HERE.

IF THEY DON'T RUN OFF INTO CEDAR HILL OR LANCASTER OR SOMEPLACE ELSE. FACILITY TOURS.

[00:20:07]

IF YOU'VE NOT DONE A TOUR, IT AIN'T JUST A SWIMMING POOL. THIS THING'S AMAZING. IT JUST KEEPS GOING AND GOING AND GOING. IT'S MULTI-LEVELED. IT'S IT'S GOT THINGS. I KNEW WHAT THE PLANS WERE. I DID NOT EXPECT TO SEE IT THAT WAY. IT'S AMAZING. SO PLEASE GO LOOK AT IT. CAN'T TALK ABOUT IT UNLESS YOU SEE IT. YOU GOT TO GO SEE IT. COMMUNITY OUTREACH. WE PARTNERED WITH DESOTO ISD UNDER HEALTH AND WELLNESS INITIATIVES, NOT JUST SWIMMING. A LOT MORE GOING ON OUT THERE. THERE'S ACTUALLY THREE POOLS OUT THERE. THERE'S A BIG BASKETBALL COURT OUT THERE. THERE'S A RUNNING TRACK OUT THERE, EXERCISE EQUIPMENT OUT THERE, SPAS OUT THERE. SO LET ME ASK YOU THEN, I'VE NEVER HEARD IT LED WITH ALL OF THAT EXTRA. YEAH. AND ALL OF THE CAMPAIGNS THAT I'M HEARING, ALL OF THE OTHER STUFF I HAVEN'T HEARD SPA TRACKING THIS. SO WE NEED TO BE TALKING ABOUT. YES, WE DO ALL OF THOSE AMENITIES. EXACTLY. YEAH. LIKE I SAID, THIS IS AN ALL HANDS ON DECK THING. YOU'VE GOT TO ACTUALLY SEE IT. IT'S IT'S A BIG PROJECT.

YOU KNOW, THE, THE PR DEPARTMENT CAN ONLY DO SO MUCH AS FAR AS MARKETING AND THINGS LIKE THAT. THIS IS WHERE WE REALLY. AND AGAIN, WE ARE ALSO THE PARK PROJECT'S BOARD ON THIS BOARD. THIS IS WHERE I'M HOPING WE CAN CONNECT BETTER, COMMUNICATE MUCH BETTER. YEAH.

WE'VE BEEN TALKING ABOUT THIS FOR ABOUT A YEAR NOW, ACTUALLY. PUT SOME NEED TO PUT SOME LEGS TO THIS. THIS IS WHERE DDC CAN JUMP IN AND REALLY, REALLY PUSH THE ENVELOPE. WE'RE TRYING TO CONNECT UP WITH THE CHAMBER OF COMMERCE, EVERYBODY TO TO PUSH THIS. THIS IS THERE IS NOTHING IN THE METROPLEX LIKE THIS. BUT TO THE OBSERVATION THAT WAS JUST MADE BY RICHARD JONES, ISN'T THE MARKETING TEAM SPEARHEADING THIS WITH YOU GUYS ON THE COMMUNICATION EFFORT? YEP. SO PERHAPS YOU CAN TAKE THAT AND RUN FORWARD WITH THAT. I MEAN, IT'S NOT TOO LATE TO CHANGE A LITTLE BIT, IS IT? NO, THEY ARE THEY ARE RUNNING FORWARD WITH THAT'S WHERE ALL THIS IS COMING FROM. BUT I BELIEVE MORE CAN BE DONE. YEAH, I CAN I CAN SHARE A LITTLE BIT MORE ON THAT. YES. THE COMMUNICATIONS AND MARKETING FOR THE ART COMMUNITY SERVICES AND EXTERNAL AFFAIRS WAS SUPPORTED BY THE PARKS DEPARTMENT. AND ONE OF THE THINGS THAT YOU MENTIONED, YES, THE LEADERS ARE RIGHT HERE. IF YOU GO INTO THE TO THE FACEBOOK PAGE, OKAY, THROUGHOUT THAT YOU WILL SEE THE VIDEOS. AND YES, EVERY COUNCIL MEMBER NEEDS A SPECIAL VIDEO. THEY HAVE A SECTION. IT'S PRETTY COOL. SO YOU GUYS CAN WATCH THAT. AND THEN YOU HAVE ANOTHER QUESTION. YOU KNOW, YOU JUST SAID IT'S IT'S MORE THAN A POOL. IT'S MORE THAN A SPA. SO ALL OF THE MARKETING THAT WENT WITH IT TALKS ABOUT THAT. FOR INSTANCE, THE MAYOR, SHE WAS THE ONE THAT DID THE FINAL THING FOR THE VIDEOS. SHE STARTED WITH THE EXTERIOR AND SHE KIND OF WALKED THROUGH THE COMMUNITY LIKE, HEY, HERE'S WHAT THE ART LOOKS LIKE.

AND EVERY COUNCIL MEMBER HAS A SAY. I BELIEVE THAT COUNCIL MEMBER PARKER IS AT THE POOL.

COUNCIL MEMBER IS AT THE TRACK. COUNCIL MEMBER WATERS REGARDLESS. BUT EVERYONE HAS A SECTION SO THEY CAN HIGHLIGHT THOSE SECTIONS. AND I THINK WE TALKED A LITTLE BIT ABOUT THE BILLBOARDS THAT ARE OUT THERE. THAT'S BACNET ONES AND THE ELECTRICAL ONES. WE ALSO HAVE STARTED WITH A STREAMING THAT WAS DROPPED THIS WEEK, AND IT'S BEING DONE IN COORDINATION WITH ECONOMIC DEVELOPMENT, ACTUALLY, BECAUSE IT'S SOMETHING WHERE WE CAN ACTUALLY ADVERTISE FOR THE ENTIRE CITY. SO ANY TIME THAT YOU LOOK AT CERTAIN THINGS, IT'S GOING TO SHOW LIKE IT'S GOING TO DROP LIKE A STREAM OF THE ART, AND THEN WE'RE GOING TO BE ABLE TO GET HOW MANY PEOPLE ACTUALLY TOUCHED ON IT. SO ON A WEEKLY BASIS, I THINK WE SHARE WITH YOU GUYS LAST, LAST MEETING THAT WE'RE RELEASING WEEKLY REPORTS ON THE STATUS OF THE ARC. SO IN THERE FOR THIS FRIDAY, YOU GUYS ARE GOING TO SEE WHAT'S THE STATUS OF THE FIRST DAY OF RELEASING THAT STREAMING SERVICE ON THE ON THE PLATFORMS. SO YOU GUYS DO, DO DO HAVE ACCESS TO THOSE LEVELS THERE ON THE CITY'S WEBSITE. SO IF THE GOAL IS WE'RE A LITTLE BIT BEHIND, YOU'RE SAYING WE EXPECT TO HAVE 1500 MEMBERSHIPS, 1200, 1200. THAT WAS THE ORIGINAL GOAL. SO.

THE BEST WAY AND CROSS MARKETING ANYTHING IS OUR CORPORATE PARTNERS, ALL OF THE BUSINESS PARTNERS, IF WE SAY TO THEM, WE WILL GIVE YOU $12 OFF, $15 OFF DOLLARS OFF AND NOT FOR

[00:25:09]

IT'S NOT JUST THE ARC. I MEAN, EVERY TIME, EVERY TIME WE GET SOME SORT OF A SPORTS. EVENT.

TO GIVE YOU A CASE IN POINT, I DID A VERY SMALL COUNT WITH HOW MANY PEOPLE WE BROUGHT INTO THE COMMUNITY USING OUR AI, 121,000 PEOPLE CAME THROUGH HERE TO PLAY DIFFERENT EVENTS AND GAMES AND BASEBALL AND WHATNOT. WE TRACKED 20 PLACES OF BUSINESS. THEY SHOPPED AT AN AVERAGE OF FOUR OF THE 20, WHICH MEANS THEY'RE NOT GOING THERE. WE COULD BE OFFERING DISCOUNTS. WE COULD TELL ALL OUR BUSINESS OWNERS, GIVE US A 10% DISCOUNT. IF YOU BRING THIS COUPON AND KEEP THIS MONEY WITHIN OUR FOUR WALLS, RIGHT? IT'S HUGE TO PARLAY OFF OF OFF OF THE ARC, AND IT STANDS FOR AQUATIC AND RECREATION CENTER. IT'S NOT JUST AQUATIC RECREATION CENTER.

THERE'S MORE THERE. THERE'S GOING TO BE AN AMPHITHEATER THAT'S ON THE ON THE MASTER PLAN AS WELL. CONCERTS, BIG ONE BIGGER THAN LANCASTER. THEY ARE BIGGER THAN CEDAR HILLS. HAD ONE FOR QUITE A WHILE. BIGGER. SET THE BAR HIGHER. I'M A MUSICIAN IN A TOURING BAND AND I KNOW HOW THIS WORKS. WE PLAY LOTS OF CITIES, YOU KNOW. WE PLAYED IN RICHARDSON. THEY HAVE A WILDFLOWER FEST. I WANT TO BLOW THAT ONE OUT OF THE WATER. I WANT SOMETHING BIGGER HERE.

WHAT'S THE PLAN FOR? IS THERE A PLAN FOR LIKE A RIBBON CUTTING OR GRAND OPENING? WHAT'S COMING UP? OKAY. YEAH. OKAY. THAT'S NEXT. LET'S REAL QUICK CITY SIGNAGE. OUR YARD SIGNAGE IS PLANNED FOR 12 HIGH TRAFFIC MEDIAN LOCATIONS ACROSS THE CITY. CURRENT LOCATIONS ARE DANIEL DALE AND HAMPTON PLEASANT RUN AND POLK, AND THE DESIGN IS CURRENTLY IN PROCESS.

DO YOU HAVE ANY IDEA WHERE WE ARE ON THAT? BY NO LATER THAN JUNE. OKAY. FOR THE FEEDBACK, BECAUSE WE HAVE ATTENDED A COUPLE OF EVENTS WITH FEEDBACK FOR FURTHER READINGS. SO WE'RE TRYING TO GET A CONNECTION. WE ACTUALLY SUBMIT AN APPLICATION FOR A MINI PITCH, WHICH IS A SMALL SOCCER. FIELD, AND WE OFFER FULL OPTIONS. THEY GET THEM FROM THE PROPOSAL. SO HOPEFULLY WITHIN THE NEXT WEEK OR SO WE CAN GET SOME FEEDBACK. WE ALSO MET WITH THE LADY THAT'S LEADING THE FUN FESTIVAL AT FAIR PARK, EVEN THOUGH THEY CAN BRING THOSE ACTIVITIES HERE.

SINCE WE WANT TO HOST A WATCH PARTY WITH FOR THE GAME ON JULY 3RD AT THE PARK, WE WANT TO SEE IF SOMEHOW WE CAN GET CONNECTED TO THOSE SUPPORTERS SO THAT WE CAN ADD THAT AS PART OF OUR THREE DAY EVENT. THAT'S GOING TO HAPPEN FOR THE 4TH OF JULY WEEKEND. SO WE GOT A DELEGATION OF FRENCH THAT ARE COMING TO BONTEMPS, FIFA, THEIR THEIR REPORTERS. THEY'VE ASKED TO DO A VOLUNTEER DAY WITH OUR FIRM. SO MAYBE I SHOULD SHARE SOME OF THOSE, THOSE FOLKS, BECAUSE THEY'RE GOING TO BE AT THE OMNI AND THEY DECIDE, I THINK IT'S OVER 350 OF THEM ARE COMING OUT TO THE FARM AND BACK TO BACK DAYS WHILE THEY'RE HERE TO CELEBRATE, LET ME HAVE THEIR CONTACT INFORMATION. YOU CAN FIGURE SOMETHING OUT. SO GRAND OPENING. HONORABLE CHAIR AND MEMBERS OF THE CDC, MR. DREYER AND ESTEEMED ATTENDEES. THIS IS MAGIC. I'M SORRY I COULDN'T BE THERE. I'M NOT ACTUALLY FEELING GOOD, BUT I'M LISTENING TO THIS, AND THIS IS AMAZING INFORMATION THAT THAT IS BEING SHARED. WHAT I WOULD ALSO REFER YOU TO IS WHERE ADRIANA. WE'RE AT MEMBER NUMBER 13. YES. OR 14. WE'RE AT MEMBER NUMBER 13. GIVEN WEEKLY UPDATES. ADRIANA, MYSELF MEET WITH THE PARK STAFF ON A WEEKLY BASIS. ADRIANA MEETS WITH THEM ALMOST ON A DAILY BASIS, AND THEY HAVE A ALL OUT ALL DEPARTMENTS INVOLVED IN IN PRETTY MUCH EVERYTHING THAT THE ARC IS NEEDING IN TERMS OF PERMITTING, IN TERMS OF CONTRACTS, IN TERMS OF EVERYTHING. SO I WANT TO SHARE WITH YOU THAT WITH ADRIANA AND THE TEAM THAT IS THAT AT THE PARK AND RECREATION DEPARTMENT, THEY'VE DONE A PHENOMENAL JOB. AND BUT I WOULD ALSO TELL YOU, I WOULD REFER YOU TO THOSE MEMOS BECAUSE THEY HAVE SO MUCH DETAIL ON ALL OF THE

[00:30:06]

THANK YOU. THANK YOU VERY MUCH. AND WE REALLY APPRECIATE THAT INSIGHT. AND I AGREE WITH YOU WHOLEHEARTEDLY THAT WE NEED TO BECOME MORE WISE. ALL THE THINGS THAT ARE DEVELOPING AND HOW WE CAN BE SUPPORTIVE EVEN MORE SO, BUT IT IS A GREAT TIME IN THE CITY WITH WHAT WE'RE LOOKING AT OVER THE NEXT FEW COMING WEEKS HERE. SO WE'RE EXCITED AND, AND ABOVE AND BEYOND THAT, THE NEXT GENERATION OF WHAT HAPPENS BEYOND THAT IS EVEN MORE EXCITING. WE'RE GOING TO BE QUITE SURE TALKING ABOUT THAT IN THE NEXT SEGMENT OF OUR MEETING TONIGHT TO TO SOME EXTENT. SO A COUPLE OTHER THINGS. THE RECEPTION GALA IS APRIL 10TH AT 530. IF YOU'VE GOT AN INVITATION, IT'S GOING TO BE A NICE. THE GRAND OPENING IS APRIL 11TH FROM 11 A.M. TO 4 P.M. SO PLEASE SAVE THOSE DATES. AND WHAT MICHAEL WAS SAYING IS, IS RIGHT. ONE THING THAT I'VE BEEN PUSHING FOR, AND I BELIEVE WE'RE HERE IS I'VE BEEN ALWAYS WANTING CROSS BORDER LIAISON SHIPS AND THINGS LIKE THAT. AND IF YOU READ THE BYLAWS, WE'RE TECHNICALLY ON EACH OTHER'S BOARD. WE WANTED A STANDING AGENDA ITEM, PARK BOARD UPDATE, DDC UPDATE, AND WHETHER WE'RE HERE TO UPDATE ANYTHING IS IMMATERIAL. IT JUST GIVES US A PLACE AT THE TABLE TO COME AND GIVE YOU GUYS UPDATES LIKE THIS. THIS IS EXCITING STUFF. I'VE I'VE BEEN IN PARKS. THREE AND A HALF DECADES NOW, ALWAYS FROM AN ECONOMIC DEVELOPMENT POINT OF VIEW, ALWAYS. THAT'S THE FIRST THING PEOPLE SEE WHEN THEY COME INTO TOWN. IF YOU'RE A YOUNG COUPLE WITH KIDS, FIRST THING YOU ASK ABOUT IS SCHOOLS AND AMENITIES ALWAYS. AND THEY GOT TO BE SHINY. GO OVER TO GO OVER TO SOME OF OUR OTHER CITIES. OUR COMPETITION, THEY SET A BAR. WE'VE GOT TO MEASURE UP TO THAT. WE'RE GOING TO NEED YOUR HELP TO DO IT. OKAY. ANY QUESTIONS? I'LL ASK. I'M SORRY. NO WORRIES. SO I'M EXCITED AND GLAD. I WAS LIKE, OKAY, LET ME GO HERE AND TRY TO GET MY MEMBERSHIP QUESTION. AS I'M LOOKING, I'M LIKE, OH, $620 FOR A FAMILY. IS IT BECAUSE OF CASH FLOW NEEDS AND THE WAYS IN WHICH LIKE MEMBERSHIP HAS TO BE PAID ALL UP FRONT VERSUS THE OPPORTUNITY FOR INSTALLMENTS? OR LIKE, I GUESS I'M CURIOUS AS TO WHAT INSTALLMENTS IS IT NOT THOSE QUESTIONS, THOSE QUESTIONS CAME UP AT THE LAST PART. OKAY, 620 RIGHT NOW. ALL RIGHT. WELL, I'M A SENIOR. YEAH. AND WE'RE KEEPING OUR GRANDKIDS ALL THE TIME. AND I WANTED SENIOR FAMILY, RIGHT? DISCOUNTS. WE DO HAVE A SENIOR DISCOUNT.

BUT WHAT ABOUT FAMILY? THERE'S THERE'S IT'S VERY DIFFICULT TO THINK THROUGH THIS AND HIT EVERY BOX, BUT WE'RE PEOPLE ARE BRINGING IT. THAT'S WHAT ALL THESE INTERACTIONS ARE ABOUT IS EXACTLY THAT. AND ANOTHER THING, IF WE COULD REACH OUT TO THE PARKS AND SOLVE THOSE PROBLEMS. BUT YEAH, IT IS, IT SOUNDS EXPENSIVE, BUT IF YOU CALL AROUND TO SOME OF THE OTHER COMMUNITIES LIKE GRAND PRAIRIE AND SUCH, WE'RE ACTUALLY LESS THAN THEY ARE. AND NO, I WAS GOING TO SAY AND IT'S NOT AN INSTALLMENT. YEAH. WELL, IT'S A MONTHLY. YEAH, USUALLY IT'S MONTHLY. SO I'M JUST CURIOUS AS TO WHY OURS DOESN'T HAVE AN INSTALLMENT OPTION, $90 FOR TEN.

THAT'S RIGHT. AND THEY HAVE THEM UP DOWN THERE TOO. FOR US, FOR ALL THE DIFFERENT SEGMENTS THEY HAVE. THAT'S ONE THING I WANTED TO TIGHTEN UP IS THERE'S A LOT OF OPTIONS. IN FACT, YOU GO BRAIN DEAD GOING THROUGH THE OPTIONS HERE. I WANT TO KIND OF TIGHTEN UP SOME OF THESE OPTIONS. OKAY. MAKE THEM A LITTLE BIT EASIER TO NAVIGATE. AND THEN SO THE STORY THAT YOU TOLD, I MEAN, SO OLD MEDIA STILL HAS SOME IMPACT. AND SO WILL WE BE INVITING MEDIA TO COME OUT AND HEAR THE STORY OF SO WHAT'S, WHAT'S, WHAT ARE THE PLANS LIKE WHAT FINALIZING PLANS. OKAY. SO WE DO ANTICIPATE. A, THE ACTUAL OPENING TO THE PUBLIC WILL BE A PRIORITY AS WELL. AS A SPECIFICALLY FOR THAT, WE'RE ALWAYS WANTED TO BUY IT AND

[00:35:04]

IT DIDN'T EXIST IN THE METROPLEX. IT'S ONE OF THE BEST TRACKS IN THE UNITED STATES, AND WE WERE WARNED THEY WERE GOING TO HAVE GRAND NATIONALS AND THINGS LIKE THAT AND FILL UP THE HOTEL. SO WE BETTER BE BUILDING SOME HOTELS. AND WE DID NOT ENOUGH. ESPN SHOWS UP.

WE WE'RE ON TV. LITTLE OLD DESOTO IS NATIONWIDE FOR ALMOST 30 YEARS NOW. THIS WILL BE THAT WAY TOO. IT'S A COMPETITION POOL. THEY'LL BE ACTUAL RACES THERE. WE'RE TRYING TO GET. WE ACTUALLY TRY TO GET MICHAEL PHELPS TO SHOW UP AND HE WAS A LITTLE TOO EXPENSIVE, BUT MY PERSONAL VIEW IS THIS IS A BIG, BIG DEAL THAT WE CAN ALL JUMP ON BOARD AND CONTINUE TO PUSH FORWARD. AND A LOT OF DEVELOPMENT THAT CAN TAKE PLACE AROUND THERE. ALL ALL ROADS LEAD TO DESOTO. THAT'S WHAT WE'RE GOING FOR. WELL, AT THAT POINT, I WAS AT A MEETING, A HEALTHIER GROUP, AND ALL THEY WERE TALKING ABOUT IS THE ART. SO I DON'T THINK THAT IF WE ONLY MARKET TO DESOTO, WE WON'T DO OURSELVES JUSTICE. NO, WE SHOULD BE MARKETING TO EVERYTHING AROUND US. YEAH, THEY ARE, AND WE ARE COLLEGIATE. EVERYTHING IN THE IN THE MOVIE THEATER. THEN THEY HAVE THAT SPOT. THEN WE HAVE THE BILLBOARDS WITH THE SCREAMING.

ANYONE CAN CAN STREAM THEM TO BE ABLE TO GET THEM. WE'RE GOING TO BE DOING THE OLD SCHOOL MAILING MAILERS THAT WE'RE GOING TO START IN-HOUSE FIRST BEFORE WE ACTUALLY SPREAD IT OUT. AND THEN, I MEAN, JUST MAKE SURE THAT WHEN YOU GET ON THE MEDIA AND YOU HAVE A FACEBOOK ACCOUNT, SHARE THAT VIDEO. YEAH, I MEAN, THE MAYOR WAS ABLE TO GET A LOT OF, I THINK SHE GOT LIKE SIX, 6000 HITS. SO LOOK, I MEAN, LOOK AT THE VIDEOS. THEY'RE PRETTY. AND WE HAVEN'T EVEN TOUCHED ON INSTITUTIONAL ACCOUNTS LIKE COLLEGES AND SCHOOLS AND THINGS LIKE THAT. OKAY, SO LET'S PROGRESS FORWARD. BUT QUICK QUESTION. SO PAUL, WASN'T THERE AN INITIAL LAUNCH FOR MEMBERSHIP? IT WAS LIKE 50%, SOMETHING LIKE THAT. THAT WAS ORIGINAL. YEAH. THERE ARE I BELIEVE THERE ARE STILL SOME DISCOUNTS AVAILABLE. WE DID A COUPLE OF DIFFERENT PROMOTIONS. I BELIEVE THE FIRST ONE, IF I REMEMBER CORRECTLY, WAS MAYBE THE 25. I THINK RIGHT NOW WE'RE AT 10%. WE WANT TO SEE HOW WE DO BY APRIL 1ST AND MAYBE TOWARDS THIS FIRST SUMMER, BECAUSE AGAIN, THIS IS THIS IS OUR BABY STEPS. WE WANT TO GAUGE HOW MANY CHANGES WE NEED TO DO IN TERMS OF MEMBERSHIPS THAT NEEDS TO BE APPROVED BY COUNCIL. AND ONE OF THE THINGS THAT WE'RE TRYING TO DO, ANYTIME WE WANT TO CHANGE ANY FEES, WE WANT TO GO THROUGH THE BUDGET PROCESS. SO IF WE ARE CHANGING THE MEMBERSHIP FEES, IT WILL BE UNTIL SEPTEMBER. ANYTHING ELSE YOU HAVE MARKETING MATERIAL FOR THE QR CODE OR SOMETHING LIKE THAT? YES, I CLOSED THAT RESTAURANT. OH YEAH, YEAH WE DID. LET ME LET ME GIVE YOU THE SYDNEY OR SOMETHING. OH, OKAY. NO FURTHER QUESTIONS. I HAVE A CHURCH MEETING TO GO TO AND THEY'RE GOING TO BE MAD AT ME IF I DON'T SHOW UP. THANK YOU VERY MUCH. THANK YOU. THANK FUN AND EXCITING TIMES. WE'LL SUNDAY COLLABORATE BACK AND FORTH, PLEASE. YEAH. YOU'RE WELCOME. ALWAYS AT OUR MEETINGS. ALWAYS. AND THAT'S JUST THE MORE WE TALK, COMMUNICATE, THE BETTER THINGS WE CAN DO. AGAIN, THIS I DON'T THINK WE USE OUR TALENT IN THIS TOWN ENOUGH. AND WE GOT A LOT OF TALENT IN THIS TOWN, SO. ALL RIGHT. HAVE A GOOD EVENING. THANK YOU. YOU TOO. THANK YOU. APPRECIATE YOUR TIME. YOU BET. SO AS WE PROGRESS

[D.3. Status Update: Regarding Matters Discussed at the January City Council and DDC Board Retreat by Tracye McDaniel]

AND JOHN KARAS, HOW ARE YOU DOING SIR AS WELL. SO WE'VE GOT THE WE GOT THE A-TEAM FROM TIP STRATEGIES. THANK YOU, THANK YOU. CAN YOU HEAR US? OKAY. WE CAN. YES. ALRIGHT, GREAT. WELL, IT'S GREAT SEEING YOU ALL. IT HAS BEEN A MINUTE SINCE WE'VE BEEN IN FRONT OF EACH OTHER.

BUT WHAT WE WANTED TO DO WAS TO GIVE YOU A QUICK REPORT OF THE RESULTS FROM THE RETREAT. WE WERE ABLE TO DOCUMENT HOW ALL OF IT CAME TOGETHER THROUGH THIS PRESENTATION. THE KEY

[00:40:06]

AND WE ALSO HEARD ABOUT SOME OF THE OPPORTUNITIES THAT YOU HAVE LOCALLY TO TAP INTO THE BIGGER REGIONAL OPPORTUNITIES AROUND LIFE SCIENCES AND I-35 COMMERCIAL DEVELOPMENT. WHEN IT CAME TO, HOW DO YOU DEFINE SUCCESS? NUMBER ONE, NEW CAPITAL INVESTMENT, THAT'S REALLY THE ROLE OF ECONOMIC DEVELOPMENT CORPORATION IS TO ATTRACT THAT THOSE OUTSIDE DOLLARS. AND NUMBER TWO, TO SUPPORT THE LOCAL TAX BASE. SO THE EDC REALLY BRINGING IN MONEY THAT SUPPORTS THE OVERALL CITY. AND WE HAD KIND OF AN INTERESTING TIE ON NUMBER THREE

[00:45:02]

AND SOME OF THE ACTION STEPS FOR EACH ONE OF THOSE. THESE ARE THE THINGS THAT WE WOULD BE BUILDING OUT A LITTLE BIT MORE IN THAT SIX MONTH TO 12 MONTH ACTION PLAN. BUT FOR FOR EACH ONE OF THEM, THERE'S A SIMILAR SET OF ACTIVITIES, INITIATING SMALL AREA PLANS, CONDUCTING FEASIBILITY STUDIES FOR THE COMPLEMENTARY DEVELOPMENTS AND AMENITIES ASSOCIATED WITH THEM.

AND THEN ULTIMATELY, IN SOME CASES, EITHER ADVANCING PUBLIC PRIVATE DEVELOPMENTS BY INVITING THE REAL ESTATE COMMUNITY TO PARTNER. THE WAY THAT YOU'RE IN THE PROCESS OF DOING RIGHT NOW WITH HAMPTON ROAD OR LOOKING AT STRATEGIC LAND ACQUISITION OR OTHER PARTNERSHIPS TO ADVANCE ECONOMIC DEVELOPMENT AROUND SOME OF THE KEY AREAS, SUCH AS THE ARC. SO THOSE ARE A FEW OF THE NEXT STEPS. EXAMPLES FOR SOME OF THOSE MAJOR INVESTMENT PRIORITIES. AND THE NEXT STEPS FOR, FOR US, WE'RE REALLY LOOKING AT COMING UP WITH THE

[00:50:09]

TEQUILA FOR THE. ACTION STEPS FOR DDC INVESTMENT PRIORITIES. DID YOU FIND THAT THERE WAS ANYTHING DIFFERENT OR ANYTHING NEW AT THE END OF THIS PROCESS VERSUS WHAT WE KIND OF ALREADY WAS COMING IN? BECAUSE I FEEL LIKE IT'S THE SAME FORK ISSUE OR NOT ISSUE AREAS, YOU KNOW, PRIORITY AREAS, BUT IT IS THE LANGUAGE AROUND THEM THAT THAT SHAPE OUT TO BE DIFFERENT. I DON'T KNOW IF WHEN WE'RE LOOKING FOR DIFFERENCE, WE WERE LOOKING FOR CLARITY ON ALIGNMENT TO MAKE SURE THAT THE CITY, THE BOARD AND THE CITY COUNCIL AGREED ON THE SAME PRIORITIES. SO THAT WAS THE THE EFFORT THAT WAS TAKING PLACE TO MAKE SURE THAT EVERYONE AGREED THAT ONE OF THE TOP PRIORITIES WAS THE AAC. EVERYONE AGREED THAT. AND WHEN WE CAME INTO THE PROCESS, IT WAS OUR UNDERSTANDING BASED ON THE DIRECTION AND GUIDANCE. WE WEREN'T THAT THERE WAS NOT CLARITY AROUND THOSE PRIORITIES AT THAT POINT IN TIME. THANK YOU. ANY ADDITIONAL QUESTIONS? SO I'D LIKE TO CHIME IN WITH REGARD TO. THANK YOU VERY MUCH FOR COMPREHENSIVENESS OF YOUR ASSESSMENT. I'D LIKE TO JUST TALK ABOUT THE FACT THAT YOU MADE REFERENCE TO THE NEW LEADERSHIP ONBOARDING, WHICH WILL DRIVE THE BE THE IMPETUS FOR US GOING FORWARD FOR MORE TIMELY. ONE THING WE DON'T HAVE IN ACTION STEPS, AND I RESPECTFULLY UNDERSTAND THAT WE NOT SET A TIMELINE, BUT WE DO NEED TO ENSURE NOW THAT WE'RE FOCUSED ON THE ALIGNMENT, WHAT ARE THE KEY MILESTONES THAT WE WANT TO INCORPORATE SO THAT WE'VE GOT THAT PARALLEL PATH WORKING? WE KNOW THAT WE HAVE THE PLANNED REVISIT IN JUNE, BUT WE ALSO UNDERSTAND THAT THAT COULD BE DELAYED BASED ON ONBOARDING OF THE NEW DIRECTOR.

NOW, IF IT'S DELAYED STILL, WE DON'T WANT TO BE WAITING. WE WANT TO CONTINUE OUR PATHWAY OF PROGRESS. SO I THINK WHEN WE TALK ABOUT THE ACTION STEPS, WE SHOULD START ALIGNING SOME TIME FRAMES THAT WOULD SUFFICE TO SUPPORT SOME OF THESE AREAS. AND THE OTHER OBSERVATION IS WHAT WE TALKED ABOUT. THE THE PRIVATE DEVELOPMENT AROUND THE AAC AND THE, THE CORRIDOR, I-35 CORRIDOR AND WHAT HAVE YOU. WE DIDN'T GET INSIDE OF MORE DEFINITIVE DISCUSSION TOWARD THESE WITH REGARD TO THESE THESE FOUR KEY AREAS, I'D LIKE TO KNOW, IF YOU WILL, IF THERE ARE ANY QUESTIONS FROM THE BOARD REGARDING THESE FOUR AREAS BASED ON THIS ACTION STEP FOR THE INVESTMENT PROPERTIES PRIORITIES AS WELL. SO DO WE HAVE ANY QUESTIONS? WE KNOW TO AKILA, TO YOUR POINT, NOTHING HAS REALLY CHANGED INTO TRACY'S OBSERVATION. IT'S ABOUT THE ALIGNMENT. BUT ARE THERE ANY OTHER QUESTIONS? BECAUSE AT ONE POINT, YOU KNOW, THERE WERE WE

[00:55:01]

OKAY. BECAUSE THE TEN YEAR STRATEGIC PLAN IS TO HELP US FURTHER DEFINE THOSE LONG, LONGER TERM PLANNING PROJECTS. OKAY. LIKE THEIR PROJECTS THAT WE'RE WORKING ON NOW THAT WE KNOW THAT'S GOING TO TAKE EIGHT YEARS TO DEVELOP AND TO DO, THAT'S FINE. I JUST I DON'T I DON'T WANT US GREAT MOMENTUM, RIGHT? WE HAVE THE FOUR. LET'S GO. AND THEN TRACY WITH THESE FOUR TIMELINES I THINK WE'RE GOING TO NEED HELP WITH THAT. SOME OF THESE TO ME I THINK ARE LIKE LOW HANGING FRUIT. WE CAN GET SOME QUICK WINS. SOME HAVE TO BE MUCH LIKE LIFE SCIENCES MAY TAKE A LITTLE BIT LONGER, I DON'T KNOW. YES. AND SO SO WE CAN FOCUS ON THOSE THINGS AND AND FIGURE OUT WHAT'S THE PRIORITY. AND AND CAN WE JUGGLE CAN THE, CAN THE STAFF WITH THE SUPPORT OF THE BOARD JUGGLE, JUGGLE ALL FOUR PRIORITIES AND THESE AND THE VARIOUS ACTIONS THAT HAVE TO TAKE PLACE OVER WHATEVER THE TIMELINES ARE. YEAH, THERE, THERE COULD BE SOME ALIGNMENT, LIKE ON SOME OF THESE SMALL AREA PLANS. THOSE COULD BE DONE AT SEQUENCE THAT TO HAPPEN. AT THE SAME TIME, IT JUST DEPENDS ON A RESOURCES, WHICH SOUNDS LIKE YOU HAVE THEM AS FAR AS FUNDING AVAILABLE TO DO THE STUDIES AND THE PLANS. AND I THINK THAT CAN HAVE OVERLAP, IF THAT'S YOUR QUESTION. YES, A LITTLE BIT ON THE SIZE OF THE STRATEGIC PLAN.

SO WE FINISHED THE STRATEGIC SESSION BACK IN FEBRUARY 19TH. WE HAVE RECEIVED THE FIRST DRAFT OF WHAT THE DOCUMENT LOOKS LIKE. WE NEED TO REVIEW IT INTERNALLY BEFORE WE CAN SHARE IT OUT. BUT I THINK WHAT WOULD HAPPEN AT THAT MEETING IS WE WANTED TO MAKE SURE THAT THE COUNCIL MEMBERS WERE FOCUSED AT THE HIGH LEVEL. SO LET'S SAY THE ONE OF THE OF THE GOALS IS ECONOMIC DEVELOPMENT GROWTH IN THE BY THE ARC ON THAT AREA. SO THAT WILL BE THE FOCUS. AND THEN THERE'S GOING TO BE SOME SUBGROUPS OF WHAT TYPES OF PRODUCTS ARE GOING TO BE UNDER THAT SPECIFIC GOAL. SO WHAT WE'RE GOING TO COME UP WITH IS HIGH LEVEL GOALS. AND THEN WE'RE GOING TO HAVE THE WORK THAT NEEDS TO BE DONE UNDER THAT. AND JUST LOOKING AT THIS, THESE ARE GOING TO BE ABLE TO ALIGN INTO THE INTO THOSE GOALS. EXACTLY. AND THAT'S THE INTEGRATION. OKAY, SO OUR OUR VISION IS BIGGER, NOT BIGGER, BUT YES, A LARGER SCOPE. WE

[01:00:06]

OKAY, GREAT. ANY ADDITIONAL QUESTIONS? THE THE MOVER OF THESE ACTION STEPS WAS CONFUSED BY. BUT I GET A LITTLE IRRITATED WITH TOO MUCH TALKING AND NOT ENOUGH ACTION. AND THESE THINGS FEEL LIKE THEY'RE ACTIONABLE ITEMS. WHO'S THE MOVER? HOW DO WE SET. WHO IS THE WHO'S THE INITIATOR OF THAT? SO LIKE THIS, THE WHO DO WE MAKE RESPONSIBLE, RIGHT? LIKE JUST ONE THING, INITIATE SMALL AREA, PLAN FOR THE ARK. ALL RIGHT, WHO'S WHERE DO WE GO? WHO DOES THAT? WHAT'S THE HOW DO WE MAKE THAT HAPPEN TOMORROW? WHAT'S THE. WELL, I THINK THAT THE HOLDUP RIGHT NOW IS THE EXECUTIVE DIRECTOR SEAT FROM THIS BOARD. SO ONCE YOU GET THAT SEAT FILLED, THEN THEY THEY DRIVE IT THERE. THE DRIVER OF, OF, OF YOUR PLAN. AND WE'VE HAD WE HAVE SOME VERY PROMISING CANDIDATES. AND I THINK THAT IF FROM WHAT I'VE HEARD IS THAT AFTER WE ESTABLISH THAT SEAT, THEN HIM REBUILDING THE TEAM BECAUSE, YOU KNOW, THE LONELY SOLI, WHICH MEANS BY YOURSELF SHE'S LIVING OUT HER NAME. SO I TO ANSWER YOUR QUESTION, YES, IT IS WHAT IT MEANS. IT MEANS LONELY. YEAH. NO, I DIDN'T I I'M INTELLIGENT SOME DAYS WHEN YOU TELL ME. RIGHT. BUT I CAN ASK YOU A LITTLE BIT MORE LIGHT INTO THIS. JUST AT A HIGH LEVEL.

THE CITY MANAGER'S OFFICE, I THINK IT'S BEHIND THE SCENES WORK IN TERMS OF HOW TO IGNITE THAT WHOLE AREA WHERE WE ARE. AND I DON'T KNOW IF YOU GUYS CAN. WE HAD A SPECIAL MEETING.

ONE OF THE COUNCIL MEMBERS WANTED TO START SEEING SOME INTEREST IN SOME OF THE IDEAS.

SORRY, THE ISD PROPERTIES. SO WE HAVE SENT OUT THE LETTER TO TO THE BOARD OF ISD, LETTING THEM KNOW THAT WE DO HAVE AN INTEREST IN THE TWO PROPERTIES RIGHT NEXT TO TO THE ARK. AND WITH THAT, WE'RE NOT ONLY THINKING ABOUT IGNITING THAT SECTION, IT'S ABOUT THE I-35 CORRIDOR. HOW DO WE CONNECT THEM? AND WE HAVE HEARD FROM SOME DEVELOPERS THAT THERE MAY BE OPPORTUNITY FOR THIS SCIENCE, INNOVATION, MEDICAL WHOLE IDEA THAT WE MAY BE ABLE TO CONNECT IT. SO WE HAVE STARTED THOSE CONVERSATIONS. WE'RE JUST AWAITING THE EXECUTIVE DIRECTOR TO PUSH THEM THROUGH. THANK YOU. OKAY. AND I THINK I THINK AND I THINK IN THE NEXT FEW MONTHS, YOU'RE GOING TO START HEARING A LITTLE BIT MORE INFORMATION ABOUT THOSE, BECAUSE I THINK THE FIRST STEP IS THAT WE NEED TO MAKE A DECISION WHETHER WE WANT TO RELEASE A REQUEST FOR QUALIFICATIONS SIMILAR TO WHAT WE'RE DOING WITH THE HAMPTON ROAD IS THERE. SO WE GOT A PAUSE UNTIL WE HAVE OUR NEW CEO. IS THERE ANYTHING ON THIS LIST OF ACTION STEPS THAT WE CAN'T ACCOMPLISH, THE PEOPLE IN THIS ROOM CAN'T ACCOMPLISH ON OUR OWN. IS THERE ANYTHING THAT'S GOING TO HINDER US FROM MOVING IT FORWARD? LIKE ONCE WE HAVE OUR CEO IN PLACE, IS THERE ANYTHING THAT WILL PREVENT US FROM STARTING THAT AREA PLAN, STARTING THE FEASIBILITY STUDY, STARTING? I DON'T BELIEVE SO. AND I THINK WHAT WHAT ADRIANA HAS SAID IS THAT WITH THE CITY MANAGER'S OFFICE ALREADY DOING SOME THINGS AND SHE KIND OF STOLE SOME OF MY THUNDER. OH, I'M SORRY, WE'RE NOT JUST SITTING STILL. WE'RE WAITING FOR THAT KEY POSITION TO BE PUT IN PLACE SO THAT HE CAN WORK, MOVE IT FORWARD WITH THE BOARD SUPPORT. SO IF YOU GUYS SUPPORT IT WHEN HE GET THIS SEAT, HE'S GOING TO HAVE A DOCUMENT THAT SAYS THIS IS WHERE THE BOARD WANTS IT TO GO. AND SO HE'S HE'S NOT GOING TO COME BACK AND CANVAS YOU AND ASK YOU WHAT DO YOU WANT. HE HAS HIS MARCHING ORDERS. THE CITY COUNCIL HAS ALREADY ALIGNED ITSELF WITH YOUR PLAN. SO SOME OF THE TREPIDATION AND SOME OF THE HESITATION OR ANXIETIES THAT MAYBE YOU HAVE FELT, ONE OF YOUR BOARD MEMBERS WENT. YOU KNOW, I'VE BEEN ON THE BOARD FOR THREE YEARS AND HAVEN'T SEEN ANYTHING YET. SO THOSE FEELINGS SHOULD BE SHOULDN'T YOU SHOULDN'T FEEL THAT WAY. ONCE WE GET HOPEFULLY THIS POSITION FILLED. WHERE ARE YOU GOING? LISTEN, I WANT TO GET OUT OF THE WAY. WELL, THIS IS GREAT. LET ME JUST SAY DITTO TO THE LAST FEW INSIGHTS HERE. THERE'S BEEN A LOT OF WORK BEHIND THE SCENES IN PROGRESS.

I CAN SAY THAT. AND SOME OF US HAVE BEEN INTRICATE WITH THAT. AND I THINK THAT AS AN END

[01:05:05]

AND ONCE WE GET THAT DONE, WE CAN START PLANNING ON PROGRESS FOR THE RETREAT, WHETHER IT'S IN JUNE, JULY OR WHENEVER WE NEED TO SCHEDULE THAT. AND I THINK THAT'S IMPORTANT. SO WE CAN WRAP UP THIS PART OF THE ENGAGEMENT. THANK YOU VERY MUCH. THANK YOU. VERY EXCITING TIMES HERE. THANK YOU SO MUCH. AND. THAT SAID, WE'RE GOING TO PROGRESS FORWARD. AND TRACY AND JOHN, WE LOOK FORWARD TO SPEAKING FURTHER WITH YOU IN THE NEXT COMING WEEKS HERE. SO THANK YOU FOR YOUR TIME THIS EVENING. ABSOLUTELY. AND LET ME NOT LEAVE. LET ME NOT BE REMISS HERE. WE HAVE DOCTOR GARRETT PRICE. GARRETT PRICE THAT HAS JOINED US VIRTUALLY ANOTHER ONE OF OUR BOARD MEMBERS. SO THANK YOU, DOCTOR PRICE. YOU KNOW THE WEATHER IN CALIFORNIA IS PROBABLY BETTER THAN HERE. SO WE UNDERSTAND YOU DIDN'T WANT TO JOIN US TONIGHT HERE. SO SO TRACY AND JOHN, THANK YOU SO MUCH. AGAIN. LET US KNOW ANYTHING THAT WE NEED TO DO EXPEDITIOUSLY THAT WE WANT TO ATTACK AS WELL. SO OKAY. HAVE A GOOD EVENING. THANK YOU. ALL RIGHT. YOU TOO. THANK YOU SO MUCH. THANK YOU. OKAY. AS WE PROGRESS FORWARD, WE ARE NOW

[D.4. Update on Hampton Road Corridor Redevelopment RFQ-2026-002 ]

HE IS FROM KATALYST. HE'S A CONSULTANT HELPING US THROUGH THIS PROCESS. BEFORE MATLAB, HE

[01:10:02]

[E. Board and Liaison Announcements/Updates]

THOSE ARE SOME VERY GOOD. BECAUSE WE WE WOULD IMAGINE THAT $55 MILLION WORTH OF INVESTMENT WOULD MAKE THE PROPERTY AROUND IT CONDUCIVE TO DO SOME OTHER THINGS. SO THAT IS VERY GOOD. ON ANOTHER NOTE, THERE'S A PROGRAM THAT THE COUNCIL STARTED APPROVED A COUPLE ABOUT A YEAR AGO CALLED. IT WAS AN INITIATIVE THAT I STARTED, AND WE'RE EXCITED TO SEE SOME PROGRESS ON THAT. IT'S CALLED BRIDGES TO OUR FUTURE. IT'S A PROGRAM WHERE WE WILL.

EACH COUNCIL PERSON WILL IDENTIFY A BRIDGE IN THEIR AREA TO BEAUTIFY THE BRIDGE, TO CLEAN IT UP, MAKE SURE THE LIGHTS ARE ARE WORKING, MAKING SURE THAT IF THE RAILING NEEDS TO BE PAINTED OR THE LIGHT FIXTURE, JUST TO MAKE SURE, BECAUSE OUR CITY'S AGING IS A PROGRAM TO BEAUTIFY WHAT WE HAVE, MAKE SURE THAT IT'S IN TOP NOTCH CONDITION. AND THAT'S WE SHOULD SEE SOME PROGRESS MOVING FORWARD ON THAT. ON MARCH THE MARCH THE 3RD, THERE WAS SOME PROGRESS WITH THORNTREE GOLF CLUB. WE'VE MOVED FROM THE RFP OR RFQ TO THE CITY PUBLICLY ASSIGNED A, A, AN ENTITY THAT THEY WOULD GO INTO EXCLUSIVE NEGOTIATION WITH.

AND THAT WAS A BIG DEAL. EVERYONE IN THAT AREA IS VERY EXCITED ABOUT THAT. SOME PARTNERS AND SOME YOUNG COMPANIES. JUST FOR THE RECORD, THAT'S ALREADY PUBLIC INFORMATION. AND WE RECEIVED, I THINK, THREE BIDS FROM THE RFQ, BUT TWO OF THEM WERE WERE REALLY ANALYZED. AND THIS PARTICULAR BID GOT THE CONSENSUS, IF YOU WOULD, FROM THE COUNCIL TO MOVE FORWARD WITH. SO WE'RE VERY EXCITED ABOUT THAT. IN THE STAGES OF OF

[01:15:02]

SO THIS WOULD BE A LIFE. THIS WOULD REALLY CHANGE THAT SHOPPING COMPLEX AND THE STORE ITSELF. SO WE'RE VERY EXCITED ABOUT THAT. AGAIN, SHOUT OUT TO MR. GODFREY AND TO ADRIANA AND THEIR TEAM FOR THAT. SO I THINK THAT'S ALL THAT I, I HAVE THORNTREE THE BRIDGE TO THE FUTURE KROGER LAND ACQUISITION. I THINK THAT'S IT. UNLESS THERE'S QUESTIONS. DID KROGER MAKE ANY COMMITMENTS TO INVESTMENTS? THEY, THEY, THEY, THEY, THEY ARE GOING BACK TO THEIR BOARD. BUT THE GUY GAVE US A WINK, WINK AND A NOD THAT THEY WOULD NOT HAVE BROUGHT ALL OF THEIR HEAVY HITTERS IF THEY WERE NOT THERE. AND I SAID THAT MR. JONES, BECAUSE HE, HE WAS DOING BUSINESS WITH ONE OF THEM AT BONTON FARMS. THAT CONNECTION WAS VERY WAS VERY PROFITABLE TO SAY, YOU KNOW, OUR CITIZENS. DO YOU KNOW MR. MARK JONES? YEAH. DO BUSINESS WITH HIM. THEY'RE GOING. SO, YOU KNOW THE CALIBER OF PERSON HE IS. YOU DO THEN KNOW THAT HE LIVES IN DESOTO. AND SO WE ARE LOOKING. NO NUMBERS YET. THEY'RE GOING BACK. BUT THEY DID. I THINK. ADRIANA, YOU CAN HELP ME. I THINK THAT WE WILL BE NOT IN THEIR THREE YEAR CAPITAL PLAN. FOUR YEAR CAPITAL PLAN. I THINK WE WILL BE IN THERE NEXT YEAR. CAPITAL PLAN.

SO IT'S GOING TO MOVE PRETTY QUICKLY. AND THE LANDLORD, AS WELL AS THE LANDLORD WHO WHICH IS THE DDC MATT HAD BEEN TALKING WITH AND HAD A GOOD RELATIONSHIP WITH. THE LANDLORD IS ON BOARD. AND SO THINGS ARE LINING UP AGAIN. A LOT OF THE GROUNDWORK HAS BEEN LAID, AND SO THINGS ARE LINING UP FOR US NOW. SO I HAVE A FOLLOW UP WITH. OUR CONTACT TOMORROW AND I'M SURE. WELL, THE GOOD NEWS IS KROGER'S FINALLY SETTLED ON THEIR PRESIDENT CEO THEMSELVES.

THAT'S RIGHT. THEY HAD AN INTERIM PRESIDENT CEO FOR THE LAST YEAR. AND SO NOW THEY LAST WEEK THEY TOOK AN EXECUTIVE FROM WALMART WHO'S NOW THE PRESIDENT AND CEO OF KROGER IN CINCINNATI. SO HE'S COMING IN AND MAKING HIS STAMP AND HE'S FOUND HIS WAY FOR SOME REASON.

[01:20:02]

BROOKSHIRE, H-E-B, ALL OF THESE GROCERY STORES ARE MAKING MAJOR MOVES. THEY'RE EXPANDING. AND WE KNOW THAT THE MARGINS ARE NOT HAVE NOT ALWAYS BEEN HIGH FOR GROCERIES. BUT I THINK THAT LOOKING AT ONE OF THE THINGS THAT THEY WANTED TO MAKE SURE PUTTING IN A FUEL STATION AT THIS PARTICULAR LOCATION WOULD REALLY, IT'S, IT'S, IT HELPS THEM MAKE MARGIN. SO A FUEL STATION BEING PUT THERE. AND IF YOU KNOW, IF YOU KNOW ON THAT CORNER, THERE'S NO FUEL STATION ON THAT CORNER. SO IT WOULD BE AN INCREDIBLE LOCATION FOR FREE STATION. SO WE'RE VERY EXCITED ABOUT THAT. THE BAD PART FOR ME IS I WILL PROBABLY BE OFF COUNCIL, BUT THE WORK WILL CONTINUE ON AND WE'RE VERY EXCITED ABOUT THE WORK AND ABOUT THESE THINGS BEING LINED UP. BUT ADRIANA AND THE CITY MANAGER'S STAFF HAVE THEIR PULSE ON IT, AND I THINK WE CAN MOVE IT FORWARD. WHAT CHANGED IS AMAZON OVERTOOK WALMART IN SALES. IS THAT WHAT HAPPENED? OH WOW. FOR THE FIRST TIME AMAZON. REALLY? YES. WOW. YES. SO EVERYBODY'S TRYING TO GET UP TO SPEED BECAUSE NOBODY SAW AMAZON TAKING OVER IN SALES OF GROCERY. YEAH THAT'S I MEAN THAT'S GOOD TO KNOW. I WAS ALWAYS WONDERING BECAUSE IT WAS HARD TO GET EVEN. THEY WERE ONLY INVESTING IN GROWTH AREAS, WHAT THEY CONSIDERED GROWTH AREAS AND NOT REINVESTING. BUT NOW, YOU KNOW, ALL UP AND DOWN I 30 FE FAYETTE AND AND GOING EAST ON I-30 THEY ARE BUILDING.

THERE IS A HEB RIGHT THERE RIGHT OUTSIDE OF ROCKWALL. AND THEN THERE IS A BROOKSHIRE FRESH TWO DOORS DOWN. AND SO THERE IS NO REASON WHY WE SHOULD BE LEFT OUT OF THE OUT OF THE PICKINGS. SO IF YOU. HAVE TO LIKE THEIR BUSINESS. GROWTH THERE. I WAS JUST KIND OF CURIOUS THERE. MOTIVATING REASONS TO REFRESH TO CLOSE 60 STORES. OR WAS IT STILL CLOSED 60 STORES? SO IF YOU CLOSE THESE STORES, THE WAY YOU REIMAGINE THEM IS THAT YOU DO RENOVATIONS ON THE STORES YOU HAVE. IS THIS A CLOSED 60 MARKET? AND OUR PARTICULAR KROGER AND I BROUGHT UP THE POINT WHEN WE WERE HAVING CONVERSATION. IT'S NOT THE HIGHEST PERFORMING, BUT IT'S NOT THE LOWEST PERFORMANCE STORES IN THE REGION. YOU KNOW, THIS STORE IS NOT, BUT YET YOU HAVE NOT PUT ANY CAPITAL INTO IT. AND AND WE SHARED THE DEMOGRAPHICS OF OUR CITY, THE DEMOGRAPHICS OF OUR CITY. ALL OF US KNOW THE NUMBERS ARE GOOD, RIGHT? BUT WHEN YOU BLEND THE NUMBERS AND, AND, YOU KNOW, PLACE OUR AI AND ALL THAT, YOU KNOW, IT TELLS YOU WHERE OUR PEOPLE ARE SHOPPING, THEY'RE BYPASSING THAT STORE BECAUSE IT'S NOT WHAT WE WOULD EAT AT. I MEAN, I SHOP AT AND SO IT GIVES THEM A REASON TO, TO SAY, OKAY, MAYBE THIS IS THE PLACE AND, AND WITH THE CITY, I HAVE TO GIVE KUDOS AGAIN OUT TO THE MAYOR. SHE SHOWED UP AND THEY WERE VERY IMPRESSED THAT NOT WITH ME, BUT THEY WERE IMPRESSED THAT THAT THE MAYOR AND THE COUNCILMEN, ME BEING THE THE DRIVER FOR SO MANY YEARS, THE CITY MANAGER ALL SHOWED UP. AND I THINK IT WAS, WHAT, ABOUT 12 OF THEM? YES, IT WAS ABOUT UNDER, UNDER. YEAH, YEAH. SO ONE OF THE THINGS THAT WE TALKED ABOUT I THINK IS WHEN WE'RE TALKING ABOUT. WE WERE THINKING VERYINAL, RIGHT. BUT WHEN WE STARTED TALKING AND THEY SAW THAT COMMITMENT FROM THE CITY, THEY ACTUALLY TOLD US THAT MAYBE IF WE MOVE INTO THE ONE IN ALLEN, THAT THAT THAT COULD BE SOMETHING THAT THEY COULD BRING HERE. SO THE CITY MANAGER AND I ACTUALLY DID A SITE VISIT TO THAT KROGER. AND IN ALLEN IT'S PRETTY NICE. AND WE, I MEAN, I LIKE WHAT I SAW SO AND FOR 3 OR $4 MILLION WORTH OF INCENTIVES, IT'D BE WORTH IT. YEAH, YEAH. SO YEAH, THAT THAT IS WE'RE, WE'RE REALLY EXCITED ABOUT THAT. WE, WE'RE HEARING GOOD THINGS EVEN WITH THE NEGOTIATIONS WITH, WITH, WITH THE COUNTLESS PROJECT RIGHT NOW WITH THORNTREE, WE'RE HEARING GREAT THINGS WITH THAT. SO, SO SOME THINGS ARE POPPING OFF NOW. FUEL UTILIZATION, IS THERE ANY, ANY THAT INVOLVE US AT ALL? IS THAT JUST SOMETHING THEY CAN DO COMPLETELY ON THEIR OWN? LIKE A LEVERAGE POINT? FOR US, IT WOULD BE A LEVERAGE POINT BECAUSE THEY WOULD NEED A SPECIAL USE PERMIT. AND SO WE WOULD HAVE TO GRANT THAT, AND THEY WOULD BE LOOKING FOR US TO GRANT THAT. BUT AND IT WAS GOOD

[01:25:06]

AND RIGHT NOW THEY'RE NOT BEEN WILLING TO CHANGE OR TO SELL IT MORE TO EXCHANGE IT. CERTAINLY OPPORTUNITIES IN THE AREA. ABSOLUTELY. ANY NEW NEWS? I DON'T KNOW IF ANYONE KNOWS ON THE ON THE BORDER. SO THE PROPERTY WAS SOLD. THAT'S ALL. YEAH. I KNEW IT WAS. YEAH. OKAY.

OKAY. GREAT. ANY QUESTIONS FOR COUNCIL MEMBERS. LET ME THANK YOU VERY MUCH FOR THAT INSIGHT.

AND LIKE I SAID, EXCITING TIMES HAPPENING IN SOHO. YES, SIR. AND IN MANY FACETS. AND ALL ACROSS THE CITY. AND THAT'S WHAT WE WANT TO. THAT SAID, MR. CHAIR, I'M SORRY. I THINK EVERYBODY KNOWS THAT ELECTIONS IS COMING. THERE'S TWO SEATS UP FOR FOR ELECTION. AND I JUST LIKE TO SAY THAT, I MEAN, YOU KNOW THAT BECAUSE THAT'S A BIG DEAL THAT WILL AFFECT PLACE TWO IS UP FOR REELECTION AND PLACE FOUR. SO THOSE TWO THOSE TWO SEATS ARE UP FOR REELECTION. SO THANK YOU. I JUST WANTED TO PUT THAT OUT. THANK YOU. OKAY, SO THAT'S IT. ALL WE HAVE AT THIS POINT. WE HAVE ANY ANNOUNCEMENTS, OBSERVATIONS. I'D LIKE TO MAKE A COUPLE OF OBSERVATIONS. ONE IS I WANT TO LIKE THE BOARD TO APPLAUD IN CLOSELY WORKING BEHIND THE SCENES WITH SONY. AND SONY HAS STEPPED UP TO THE PLATE AND SHE'S NOT HIT A HOME RUN. SHE HIT A GRAND SLAM. SO WE WANT TO THANK YOU VERY MUCH. LET'S GIVE HER. IT'S BEEN A WORK IN PROGRESS AND AND SHE'S SHE'S BEEN A REAL TROOPER. SO WE JUST CAN'T THANK YOU ENOUGH. I DON'T THINK WE'D BE HERE TONIGHT HAVING OUR MEETINGS IF IT WEREN'T FOR YOUR EFFORTS. SO THANK YOU VERY MUCH. ALRIGHT. THANK YOU, THANK YOU. AND ADRIANA, HE GOT TALKING TO ADRIANA IN THE LAST 30 DAYS. OH MY GOSH. IT'S IN YOUR DRIVE AND YOUR DESIRE TO ENSURE THAT EVERYTHING IS PROGRESSING FORWARD. JUST WANT TO COMMEND YOU FOR THAT. THANK YOU VERY MUCH. AND AND WE THANK YOU FOR JUST THE LAST MINUTE GLITCH THAT WE HAD. SO WE APPRECIATE THAT. THAT'S IT. ANY OTHER ANNOUNCEMENTS FOR THE TEAM? I THINK WE'LL WAIT TO SEE. THANK YOU FOR LEADERSHIP. OH THANK YOU. ALL RIGHT. THAT'S IT. HOLD ON. OKAY. SORRY. RIGHT, RIGHT.

OKAY. YES ABSOLUTELY. I WAS ASKED THERE'S ONE PART THAT I FORGOT I HAD IT DOWN, BUT I'M OLD. THE YOU GUYS HAVE BEEN LOOKING FOR A AN EXECUTIVE DIRECTOR. AND I THINK THAT THE CITY MANAGER HAVE NARROWED IT DOWN TO TWO. THE TWO PEOPLE THERE WAS THREE WHO MADE IT TO

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