* This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting. [00:00:02] ALL RIGHT, WE'RE GONNA [Community Conversation #3 Town Hall Meeting on June 29, 2023.] GO AHEAD AND GET STARTED, UH, THIS EVENING. THANK YOU EVERYONE FOR BEING HERE WITH US TONIGHT. UH, THIS IS OUR THIRD RIGHT PUBLIC INPUT MEETING. UH, SO THANK YOU VERY MUCH. IF YOU'VE BEEN TO ONE OF OUR PREVIOUS PUBLIC INPUT MEETINGS, CAN YOU JUST RAISE YOUR HAND REAL FAST? ALL RIGHT. SO A FEW OF YOU, UH, FOR THE REST OF YOU WHO HAVE NOT BEEN TO ONE, IF YOU FIND ONE OF THOSE PEOPLE, THEY CAN HELP YOU KIND OF UNDERSTAND A, A LITTLE BIT ABOUT HOW TO, UH, GO ABOUT THIS EVENING, UH, FOR IT. WE, WE ARE EXCITED TO HAVE YOU HERE. THIS HAS BEEN ONE OF THE, ONE OF THE BIG PROJECTS THAT WE'VE HAD IN THE CITY, AND THAT IS UPDATING OUR COMPREHENSIVE LAND USE PLAN. WHAT THAT MEANS IS THAT THERE'S A LOT OF DIFFERENT AREAS IN THE CITY THAT WE NEED TO PLAN FOR THE FUTURE. THAT MIGHT BE THINGS LIKE OUR ROADWAYS, RIGHT? OUR PARKS, ECONOMIC DEVELOPMENT, UH, THE WAY THAT CERTAIN LAND IS ZONED IN, IN CERTAIN AREAS, HOW IT IS THAT WE DO OUR STREETSCAPE. ALL OF THOSE THINGS BECOME PART OF OUR COMPREHENSIVE PLAN. AND THEN WITHIN THAT COMPREHENSIVE PLAN, THAT'S BECOMES KIND OF THE GUIDEBOOK FOR HOW IT IS THAT WE DEVELOP THINGS IN THE FUTURE. SO, THIS PLANNING SESSION IS VERY, VERY IMPORTANT BECAUSE IT HELPS TO GUIDE DECISIONS THAT WILL BE MADE OVER THE NEXT 5, 10, 15, 20 YEARS. UM, IN SOME CASES THINGS MIGHT COME A LITTLE BIT SOONER. IN SOME CASES THINGS MIGHT GO A LITTLE BIT LONGER, BUT AS LONG AS WE HAVE A SOLID, UH, COMPREHENSIVE PLAN THAT IS BUILT OFF OF THE DESIRES OF THE COMMUNITY, THE RESIDENTS, THE BUSINESSES THAT ARE HERE, WE KNOW THAT WE'RE HEADING IN THE RIGHT DIRECTION AS THE CITY. OKAY? UM, I FORGOT TO INTRODUCE MYSELF AT THE VERY BEGINNING. I'M BRANDON WRIGHT, BY THE WAY. I'M THE CITY MANAGER FOR THE CITY OF DESOTO. UM, AND I WANNA RECOGNIZE A FEW COUNCIL MEMBERS THAT WE HAVE IN THE ROOM WITH US. I'LL START OVER HERE AND WORK OUR WAY, UH, TO THE, TO MY RIGHT. WE HAVE A COUNCIL MEMBER, NICOLE RAPHAEL, WITH US THIS EVENING. LOOKING REAL QUICK COUNCIL, UH, NEWLY ELECTED COUNCILWOMAN, BRETT PARKER AS WELL. IN THE BACK, I SEE OUR MAYOR PRO TEM, UH, LETITIA HUGHES WITH US THIS EVENING, AND SITTING RIGHT IN FRONT OF HER, WE HAVE COUNCILMAN ANDRE BIRD AS WELL. ALRIGHT, AND HOPEFULLY I DIDN'T MISS ANY GOOD. ALRIGHT, SO THE FOCUS FOR TONIGHT REALLY IS US TO, UH, CONCENTRATE ON THE ECONOMIC DEVELOPMENT SECTION OF OUR COMPREHENSIVE PLAN. AND THAT, YOU KNOW, WHEN YOU THINK ABOUT THE WAY THAT ECONOMIC DEVELOPMENT HAPPENS IN THE COMMUNITY, THERE'S A LOT OF THINGS THAT WE CAN DO IN ECONOMIC DEVELOPMENT. THINGS THAT WE, YOU KNOW, CERTAIN TYPES OF BUSINESSES, CERTAIN LOCATIONS THAT WE COULD WANT THE BUSINESSES TO GO IN. TONIGHT, WE'RE HERE TO HEAR FROM YOU ABOUT THO ABOUT THOSE TYPES OF DECISIONS, WHERE IT IS YOU WANNA SEE BUSINESS GOING, WHAT TYPES OF INDUSTRY YOU WANT TO SEE HELPING TO FILL OUT DESOTO SO THAT WE CAN PLAN FOR THE BETTER OR PLAN FOR A BETTER DESOTO IN THE FUTURE. OKAY? UM, IF YOU'RE A PART OF OUR ECONOMIC DEVELOPMENT DEPARTMENT, GO AHEAD AND RAISE YOUR HAND REAL FAST JUST SO THAT EVERYONE KNOWS WHO YOU ARE AND GIVE THEM A ROUND OF APPLAUSE AS WELL ON IT. SO WE HAVE SEVERAL STAFF MEMBERS AND MEMBERS OF THE ECONOMIC DEVELOPMENT BOARD AS WELL, UM, WITH US TONIGHT. UH, SO IF YOU SEE ANY OF THEM AROUND AND YOU HAVE ANY QUESTIONS, THEY CAN ALSO HELP YOU ABOUT SOME OF THE FUN INITIATIVES AND THINGS THAT WE HAVE GOING ON IN ECONOMIC DEVELOPMENT HERE IN DESOTO. ALRIGHT, WITH THAT, I'M GOING TO GO AHEAD AND TURN THIS OVER TO CECILIA. SHE'S BEEN THE GREAT CONSULTANT WHO HAS BEEN HELPING US, UH, TO, UH, TO, TO SEE THIS PLAN ALL THE WAY FROM THE VERY BEGINNING, FROM THE BEGINNING TO THE VERY END. UM, AND SHE'S WITH AE COMM, SO THANK YOU VERY MUCH. THANKS BRANDON. GOOD AFTERNOON EVERYONE, AND THANK YOU FOR BEING HERE. UM, IF YOU DIDN'T ALREADY TO PUT ON THE SIGN IN SHEET HOW YOU HEARD OR IF SOMEONE INVITED YOU, PLEASE LET IT GO. 'CAUSE WE DID TELL, UM, COUNSEL REPRESENTATIVES TO INVITE AND SPREAD THE WORD AS WELL AS STEERING COMMITTEE MEMBERS. SO WE DEFINITELY WANNA GIVE KUDOS WHERE KUDOS ARE DESERVED. UM, FOR THOSE THAT ARE WATCHING, THANK YOU SO MUCH FOR TUNING IN. UM, WANTED JUST TO BRIEFLY KIND OF GIVE YOU AN OVERVIEW OF WHAT'S GONNA HAPPEN. UM, THE BOARDS THAT ARE IN THE BACK OF THE ROOM ARE FROM PREVIOUS ENGAGEMENTS FOR THOSE THAT ARE WATCHING ONLINE, ALL THESE BOARDS, THESE SUMMARY OF WHAT WE'VE BEEN HEARING FROM THE COMMUNITY ARE FOUND ON THE PROJECT WEBSITE. UM, WHAT WE WILL DO IS AFTER WE BROUGHT THESE BOARDS TO THIS PUBLIC MEETING, SO THAT AS YOU TAKE THE SURVEY AND AS YOU WALK THROUGH THE BOARDS OUTSIDE, YOU UNDERSTAND WHY WE'RE ASKING YOU THESE TYPES OF QUESTIONS IN PUBLIC MEETING. NUMBER TWO, WE ASK THE COMMUNITY WHAT WOULD YOU LIKE TO SEE AS IT RELATES TO TYPES OF HOUSING OPTIONS? WHAT WOULD YOU LIKE TO SEE AS IT RELATES TO COMMERCIAL RETAIL OPTIONS? AND Y'ALL, AND FROM THAT INPUT THAT WE RECEIVED, WE ARE NOW HERE TODAY TO UNDERSTAND HOW INTENSE OF A, OF AN ACTIVITY DO YOU WANNA SEE THOSE TYPES OF PRODUCTS. SO IT'S REALLY TAKING IT TO THE NEXT STEP, WHICH IS THE ONE VISUAL PREFERENCE THAT WE HAVE OUTSIDE. SO THIS TIME WE'RE DOING IT A LITTLE DIFFERENT. UM, YOU KNOW, WE HAVE A VIDEO WHICH I WILL QUICKLY LEAVE SO I DON'T HEAR MY, UM, HORRIBLE VOICE MYSELF. UM, MO THANKFULLY ANTON, MR. LONG, MR. EDC HIMSELF IS MOST OF THE VOICE OF THE VIDEO, BUT REALLY WHAT HE HAS BEEN ABLE TO DO IS REALLY BREAK DOWN THE BOARD'S MESSAGES INTO WHY IT'S SO IMPORTANT. FOR THOSE THAT ARE WATCHING ONLINE, THERE IS A VIDEO, UM, THAT IS AVAILABLE ALSO AND YOU'LL BE WATCHING IT TOO. UM, AND THEN AFTER THE VIDEO, UM, WE ENCOURAGE EVERYONE TO TAKE THE SURVEY, WHICH IS ALSO FOUND ON THAT PUBLIC WEBSITE. SO REGARDLESS IF YOU'RE HERE IN PERSON OR HOME, OR IF YOU'RE WATCHING [00:05:01] THIS OR WATCHING THE VIDEO, UM, TWO WEEKS FROM NOW EVERYONE'S GONNA GET THE SAME TYPE OF MESSAGES. UM, AND THE LAST THING I WOULD LOVE IS IF ANYONE FEELS THAT THEY COULD SHARE THIS VIDEO AND SURVEY WITH FRIENDS, THEIR ORGANIZATIONS. UM, HOAS, WE HAVE PLENTY. I THINK IT WENT A LITTLE CRAZY WITH THE PRINTER AT THE OFFICE, BUT WE HAVE LOTS OF FLYERS. OUR SURVEY WILL BE OPEN FOR TWO WEEKS. HOWEVER, I DID PROMISE COUNSEL THAT UM, IF WE DON'T SEE THE NUMBERS THAT ARE TRULY A REFLECTION OF THE COMMUNITY, WE WILL MAKE SURE THAT WE DO MORE ENGAGEMENT AND WE KEEP IT LONGER. AGAIN, WE WANNA MAKE SURE THAT THIS COMPREHENSIVE PLAN IS A REFLECTION OF WHAT THE CITY WANTS. SO WITHOUT FURTHER ADO, WE'LL PLAY THE VIDEO. UM, AND THEN AFTER, FEEL FREE TO LOOK AT THE BOARDS, MOST OF THE CONSULTANT TEAM AND PLANNING, UM, AND EDC WILL BE OUTSIDE TO JUST ASK ANY QUESTION OR ANSWER ANY QUESTIONS. UM, BUT AGAIN, THANK YOU SO MUCH AND IF THERE'S ANY NEW IDEAS OF HOW TO SPREAD THE WORD, LET US KNOW. THANK YOU. HELLO, SADIA DESOTO, THANK YOU FOR COMING TO THE COMMUNITY CONVERSATION NUMBER THREE FOR THE COMPREHENSIVE PLAN UPDATE. TODAY WE WILL BE TALKING ABOUT ECONOMIC DEVELOPMENT AND URBAN DESIGN. THESE, THESE ARE TWO CHAPTERS THAT HAVE BEEN INCLUDED IN THE COMPREHENSIVE PLAN. THIS PRESENTATION IS SET UP IN THE SAME FORMAT AND HAS THE SAME NUMBER OF SLIDES AS THERE ARE BOARDS AND BETWEEN MYSELF AND ANTOINE LONG, WHO IS, UM, OUR EDC COORDINATOR CURRENTLY AT THE CITY WILL BE WALKING YOU THROUGH THE NEXT COUPLE OF SLIDES TO GIVE YOU AN EXPLANATION OF WHAT THESE TWO NEW CHAPTERS ARE ALL ABOUT. NOW, NEXT TIME WE COME FOR CONVERSATION NUMBER FOUR, WE WILL BE OBTAINING FEEDBACK FROM THE COMMUNITY IN TERMS OF HOW WELL DID WE INTERPRET YOUR FEEDBACK INTO ACTUAL DRAFT RECOMMENDATIONS AND OBJECTIVES. SO WITHOUT FURTHER ADO, I'M GONNA HAND IT OVER TO MR. E-D-C-E-D-C HIMSELF. MR. LONG TO WALK YOU THROUGH THE NEXT COUPLE OF SLIDES. THANK YOU CECILIA. ECONOMIC DEVELOPMENT IS A PROCESS OF GENERATING PROSPERITY IN A COMMUNITY THAT UPLIFTS ALL MEMBERS OF THAT COMMUNITY. THE BELOW GRAPHIC ILLUSTRATES THE REVENUE GENERATION CYCLE THAT ECONOMIC DEVELOPMENT CONTRIBUTES TO IN DESOTO. ECONOMIC DEVELOPMENT IS CHAMPIONED BY THE DESOTO DEVELOPMENT CORPORATION. DDCS MISSION IS TO FOSTER LOCAL PROSPERITY WHILE MAINTAINING AN EXCELLENT QUALITY OF LIFE. THE GOAL OF THE COMPREHENSIVE PLAN IS TO UPDATE THE FUTURE LAND USE MAP TO ENSURE THE CITY IS ABLE TO MEET FUTURE DEMANDS. ALIGNING THESE TWO ACTIVITIES IS CRUCIAL TO DESOTOS, CONTINUED ABILITY TO ATTRACT EMPLOYERS, ATTRACT THE REGION'S FIRST CLASS DEVELOPERS, AND ATTRACT PROJECTS THAT WILL POSITION DESOTO AT THE FOREFRONT OF GROWTH. IN SOUTHERN DALLAS, THE MAIN GOAL OF ECONOMIC DEVELOPMENT IS TO IMPROVE THE ECONOMIC WELLBEING OF A COMMUNITY BY CREATING JOBS, JOB RETENTION, DIVERSIFYING AND ENHANCING THE TAX BASE. BECAUSE THE CITY OF DESOTO CANNOT GROW IN SIZE OR OBTAIN MORE LAND, THE ONLY FEASIBLE OPTION TO PROVIDE ADDITIONAL HOUSING OPTIONS ATTRACT NEW BUSINESS GROWTH, IMPROVE ROADWAYS AND INCREASE THE OVERALL QUALITY OF LIFE OF COMMUNITY MEMBERS, IS TO MODIFY THE CURRENT LAND USE AND ZONING. SO NEW ECONOMIC ACTIVITY CAN OCCUR WITHIN THE CITY LIMITS. THE CITY OF DESOTO, LIKE MANY COMMUNITIES, RELIES HEAVILY ON PROPERTY TAXES TO SUPPORT THE MAINTENANCE OF EXISTING STRUCTURES, PARKS, ROADS, AND FACILITIES IT HAS TODAY TO SUPPORT THE CREATION OF NEW FACILITIES. AS TIME PROGRESSES, THE CITY'S EXPENDITURES WILL INCREASE SIGNIFICANTLY DUE TO INCREASED OPERATING COSTS, AGING INFRASTRUCTURE AND INCREASED DEMAND FOR SERVICES IN NEW COMMUNITY AMENITIES. THIS CREATES A GAP BETWEEN REVENUES AND EXPENDITURES IN THE FUTURE. THIS IS ILLUSTRATED WITH THE LINE GRAPH COMPARING REVENUE TO EXPENDITURES OVER TIME. NOTICE HOW AS TIME PROGRESSES THE GAP BETWEEN REVENUES AND EXPENDITURES WIDENS THE FLOW CHART GRAPHIC ILLUSTRATES THE CURRENT STATE OF REVENUE AND EXPENDITURES OF THE CITY. MUCH OF THE CITY'S REVENUE IS GENERATED FROM PROPERTY TAXES, WHICH CONSISTS OF REAL PROPERTY TAXES, BOTH RESIDENTIAL AND COMMERCIAL AND BUSINESS PERSONAL PROPERTY TAXES. ASSUMING THE CITY WANTS TO MAINTAIN EXISTING TAX RATES, THERE ARE ONLY TWO OPPORTUNITIES TO GROW THE POT OF FUNDS AND GENERATE ADDITIONAL REVENUE TO CLOSE THE FUTURE REVENUE AND EXPENDITURE GAP OPPORTUNITY ONE, INCREASE THE NUMBER OF TAXPAYERS THAT PAY PROPERTY TAXES, WHICH IS DONE BY BUILDING MORE HOMES. OPPORTUNITY. TWO, INCREASE THE AMOUNT OF TAXES THAT ARE PAID PER ACRE, WHICH IS DONE BY CHANGING THE LOUD [00:10:01] DEVELOPMENT PATTERN OF THE LAND WITHIN STRATEGIC AREAS. SOUTHERN DALLAS IS GROWING AND REGIONAL AGENCIES ARE IMPLEMENTING PLANS TO MANAGE THIS GROWTH PROJECTS SUCH AS THE PROPOSED LOOP NINE HIGHWAY, THE CREATION OF THE SOUTHERN DALLAS COUNTY INLAND PORT CONSTRUCTION OF MULTIMODAL FACILITIES AND OTHERS ARE SLATED TO CHANGE HOW GOODS AND PEOPLE MOVE AROUND SOUTHERN DALLAS. AS SHOWN IN THE MAP TO THE RIGHT, THESE EXTERNAL FACTORS OF CHANGE, PRESENT OPPORTUNITIES THAT CAN BE LEVERAGED TO ATTRACT BUSINESSES AND DEVELOPMENT WHILE CREATING NEW JOBS AND RETAIL OPTIONS IN DESOTO, OTHER COMMUNITIES HAVE LEVERAGED THEIR GROWTH. THE FOLLOWING TWO CASE STUDIES WERE CHOSEN BECAUSE LONG RANGE PLANNING IS NOT ABOUT THINKING OF SPECIFIC PARCELS, IT IS ABOUT RETHINKING HOW EXISTING AREAS CAN BE REIMAGINED TO CREATE AN ENTIRE NEW DESTINATION FOR THE LOCAL COMMUNITY AS WELL AS ATTRACT VISITORS. ON THE LEFT IS A SNAPSHOT OF SOUTH LAKE TOWN SQUARE 130 ACRES SITE THAT WAS PRIMARILY, PRIMARILY UNDEVELOPED LAND PRIOR TO 1999. TODAY THIS MASTER PLAN DISTRICT CENTERED AROUND SOUTH LAKES TOWN HALL AND LIBRARY, PROVIDING A DYNAMIC MIX OF RETAIL, DINING, ENTERTAINMENT, OFFICE SERVICES, RESIDENTIAL AND HOTEL USES. THE MAIN GOAL OF THIS PROJECT WAS TO CREATE A DOWNTOWN CENTER THAT COULD KEEP THE RESIDENTS FROM TRAVELING TO GRAPEVINE FOR BASIC GOODS AND SERVICE NEEDS. ON THE RIGHT IS A SNAPSHOT OF BISHOP ARTS DISTRICT, A 7 76 ACRE REDEVELOPED SITE THAT WAS FORMALLY IN DECLINE BUT IS NOW AN ECONOMIC GENERATOR FOR THE COMMUNITY WITH PUBLIC AMENITIES. NOW TAKING INTO ACCOUNT THE IMPACT OF EXTERNAL FORCES, IT IS IMPORTANT TO MAKE SURE DE SOTO'S POSITIONING ITSELF TO BENEFIT FROM THIS REGIONAL CONNECTIVITY AND CONSIDER THIS AN OPPORTUNITY. THE FOLLOWING DIAGRAMS ARE MEANT TO ILLUSTRATE HOW CHANGING THE DEVELOPMENT PATTERN AND ALLOWING FOR DIFFERENT USES TO BE BUILT AFFECTS THE TAX REVENUE. WHILE IT IS IMPORTANT TO ENSURE FUTURE DEVELOPMENTS COMPLIMENT WITH OTHER SURROUNDING AREAS, THE INTENT IS TO DEMONSTRATE THAT IF STRATEGIC AREAS ARE IDENTIFIED AS FUTURE OPPORTUNITY NODES, INCREASING INTENSITY IN THOSE AREAS CAN HELP EXPAND THIS POT OF FUNDS. LOOKING AT THE DIAGRAMS ON THE RIGHT, YOU CAN SEE ILLUSTRATED THE TYPICAL DESOTO RESIDENTIAL DEVELOPMENT PATTERN WITH FOUR RESIDENT, WITH FOUR HOUSING DWELLING UNITS ON ONE ACRE. TAXES COLLECTED ON EACH UNIT PROVIDE THE CITY WITH A TAX-BASED MULTIPLIER OF FOUR, ABOUT $2,100 PER UNIT OR ABOUT $8,400 PER ACRE. AS THE NUMBER OF UNITS INCREASE ON THE SAME ONE ACRE OF LAND, THE MULTIPLIER INCREASES AND THE MIXED USE DEVELOPMENTS THAT INCLUDE RETAIL OR COMMERCIAL USES AND THE DEVELOPMENT PROVIDE AN ADDITIONAL BUMP TO THE TAX BASE MULTIPLIER AS THEY INCLUDE MORE PROPERTY TAX BUCKETS INCLUDING REAL PROPERTY, RESIDENTIAL AND COMMERCIAL PLUS BUSINESS, PERSONAL, UH, PROPERTY REVENUE AND WHAT WE BELIEVE ARE THE DENSEST KINDS OF DEVELOPMENT REASONABLE FOR DESOTO THE MULTIPLIER IS AN ASTONISHING 52 TIMES SAID ANOTHER WAY, THE CREATION OF THESE TYPES OF DEVELOPMENTS NOT ONLY BRINGS THE DESIRED TYPES OF RESTAURANTS IN RETAIL, BUT ENSURES DE SOTO IS ABLE TO MEET THE GROWING FINANCIAL DEMANDS OF OUR CITY. NEXT TWO SLIDES ARE REALLY ABOUT BEING ABLE TO TAKE WHAT YOU HEARD FROM ANTOINE ON ECONOMIC DEVELOPMENT AND OVERLAY IT AND SEE WHERE TARGETED GROWTH AND DEVELOPMENT SHOULD OCCUR WITHIN THE CITY. NOW I KNOW PREVIOUSLY WE HAD MENTIONED THAT WE HAD ADDED TWO MORE CHAPTERS TO THE COMPREHENSIVE PLAN, BUT FROM THE FIRST THREE CHAPTERS, LAND USE HOUSING AND USE HOUSING AND ECON, UM, AND TRANSPORTATION. WE WORKED WITH THE STEERING COMMITTEE THAT WAS FORMED SPECIFICALLY FOR THIS COMPREHENSIVE PLAN. WE TOOK FEEDBACK FROM CITY COUNCIL P AND Z, WE MET WITH EDC TO BE ABLE TO GET THEIR FEEDBACK IN TERMS OF WHERE THEY THINK HOUSING, RETAIL AND DEVELOPMENT AND OTHER AMENITIES COULD AND SHOULD BE PLACED IN THE FUTURE. NOW THE MAPS ON THE LOWER RIGHT HAND CORNER SHOW THE FEEDBACK THAT WE RECEIVE IN CUMULATIVE FEEDBACK, RIGHT? SO THAT THAT SHOWS EVERYONE'S FEED, EVERYONE'S INPUT. AND WHEN YOU LAYER IT TOGETHER, THAT IS WHAT HELPED US DEFINE WHAT YOU SEE ON THE FAR RIGHT OF THE SLIDE, WHAT'S CALLED THE FUTURE DEVELOPMENT OPPORTUNITY AREAS. NOW I REALLY WANNA TAKE A MOMENT HERE TO REALLY WALK YOU THROUGH THE THREE OPPORTUNITY AREAS THAT WE HAVE DEFINED. THE LIGHT PURPLE COLOR IS THE NEIGHBORHOOD MIX USE. NOW THE WAY THAT WE ARE DEFINING NEIGHBORHOOD MIXED USE IS IT COULD INCLUDE VERTICAL HORIZONTAL MIXED USE DEVELOPMENT, WHICH [00:15:01] MEANS THAT IT HAS A COMBINATION OF LOCAL RETAIL OFFICE SPACE COMMERCIAL USES WITH SOME FORM OF RESIDENTIAL UNIT, WHETHER THAT BE ABOVE OR INTEGRATED WITHIN THE DEVELOPMENT AREA ITSELF. NOW THE COLOR, THAT'S A LITTLE REDDISH BRIGHT ORANGE IS WHAT WE ARE LABELING DESTINATION MIXED USE. NOW DESTINATION MIXED USE IS AGAIN VERTICAL AND HORIZONTAL MIXED USE DEVELOPMENT. BUT UNLIKE THE NEIGHBORHOOD MIXED USE DESTINATION, MIXED USE IS REALLY TARGETED TO SUPPORT REGIONAL DESTINATIONS AND HAVE REGIONAL RETAIL ENTERTAINMENT AND EMPLOYMENT USES IN ADDITION TO HAVING RESIDENTIAL UNITS, AGAIN, GIVING THE DEVELOPER THE OPTION OF PUTTING IT ON ABOVE THE DEVELOPMENT OR SOMEWHERE INTEGRATED WITHIN THE DEVELOPMENT AREA. NOW THE LAST CATEGORY THAT'S THIS PEACH COLOR IS CALLED INCREASED HOUSING DENSITY. AND REALLY THESE ARE AREAS THAT WE FELT FROM THE INPUT RECEIVED THAT HOUSING DEVELOPMENT COULD SUPPORT A WIDER RANGE OF DENSER HOUSING OPTIONS, WHICH MEANS THAT MORE HOUSING UNITS ARE BEING PROVIDED WHILE USING LESS LAND. BEFORE I MOVE ON TO THE NEXT SLIDE, I WANNA MAKE SURE THAT I EMPHASIZE THAT AS WE'RE COLLECTING INPUT TONIGHT AND THROUGH THE SURVEY, WE REALLY WANT YOU TO BE ANSWERING THESE QUESTIONS, THINKING ABOUT THE LONG TERM SOLUTION AND HOW YOU WOULD HELP US DETERMINE WHAT THE ECONOMIC VITALITY SHOULD AND COULD LOOK LIKE FOR DESOTO IN THE FUTURE. NOW THIS NEXT SLIDE IS REALLY GONNA GET MORE GRANULAR IN TERMS OF WE KNOW THAT WE HEARD FROM THE COMMUNITY THAT Y'ALL WANTED TO SEE MORE NEIGHBORHOOD FIX USE ONE REGIONAL DESTINATIONS AND MORE HOUSING TYPES, BUT WHAT WE DIDN'T OBTAIN AND WHAT WE, OUR GOAL OF TIN TONIGHT IS TO REALLY UNDERSTAND WITHIN THESE THREE CATEGORIES, HOW DENSE DO YOU WANT TO SEE NEIGHBORHOOD MIXED USE, HOW DENSE, HOW MUCH ACTIVITY DO YOU WANNA SEE WITHIN THE DESTINATION MIXED USE? AND THEN ULTIMATELY HOW DENSE PER ACRE DO YOU WANNA SEE THAT INCREASED HOUSING DENSITY. SO THIS ONE IS ONE WHERE THOSE THAT ARE IN IN PERSON WILL BE OBTAINING THREE STICKERS WILL HAVE A TOTAL OF NINE STICKERS. YOU GET TO VOTE THREE VOTES PER CATEGORY AND FOR THOSE THAT ARE ONLINE, YOU'LL BE ASKED TO PRIORITIZE AND RANK THE THREE TYPES OF DENSITIES PER ACRE PER CATEGORY. AND THEN ULTIMATELY WE'LL BE ABLE TO OBTAIN THAT FEEDBACK TO REALLY BE ABLE TO DEFINE, UM, AND UPDATE, UH, THE THREE CATEGORIES TO ENSURE THAT THE FUTURE IS A REFLECTION OF WHAT THE COMMUNITY WOULD LIKE TO SEE. NOW THE SLIDE, THE PREVIOUS SLIDE WHERE YOU'RE DOING THE VISUAL PREFERENCE, THAT REALLY IS WHAT'S GONNA HELP INFLUENCE THIS URBAN DESIGN CHAPTER. NOW THE URBAN DESIGN CHAPTER IS WHERE WE ARE GOING TO TAKE THE FEEDBACK FROM THE COMMUNITY AND BE ABLE TO IDENTIFY, UH, DESIGN ELEMENTS IN WHICH CERTAIN AREAS OF THE CITY SHOULD FOLLOW. THE MAP IN THE MIDDLE THAT YOU SEE HERE IS FROM HAMPTON ROAD AND IT IS THE ULTIMATE DELIVERABLE WHAT THEY'RE CALLING THE DRAFT CHARACTER MAP AREA. NOW, THIS SHOWS HOW THEY WERE ABLE TO SLICE AND DICE THE HAMPTON ROAD FOUR DOOR PROJECT INTO THE DIFFERENT TYPES OF USES. AND THROUGH THE HAMPTON ROAD PROJECT THERE WAS A LOT OF PUBLIC INPUT RECEIPT AND THUS OUR JOB FOR THIS URBAN DESIGN CHAPTER IS TO BE ABLE TO ANALYZE THE INFORMATION OBTAINED THROUGH HAMPTON ROAD AND IDENTIFY WHERE IT WOULD BE APPLICABLE TO BE APPLIED FOR THE REST OF THE CITY AND IF NEW DESIGN, UM, ELEMENTS AND CHARACTER DEFINITION THAT WOULD BE AN OUTCOME OF THIS UH, CHAPTER. REGARDLESS IF WE'RE INTEGRATING HAMPTON ROADS URBAN DESIGN ELEMENTS, OR IF WE NEED TO IDENTIFY NEW URBAN DESIGN ELEMENTS FOR THE COMPREHENSIVE PLAN, WE HEARD LOUD AND CLEAR THROUGH HAMPTON ROAD AND THROUGH THE COMPREHENSIVE PLAN EARLIER THE TWO PREVIOUS PUBLIC MEETINGS THAT WE NEED TO MAKE SURE THAT THE FUTURE OF DESOTO IS WALKABLE, THAT WE DEFINE AND ENCOURAGE PLACE MAKING, THAT WE'RE CONNECTING NEIGHBORHOODS AND COMMUNITIES WITHIN THE CITY. WE'RE IDENTIFYING AREAS TO INCREASE GREEN STREETS AND GREEN SPACES, AND THAT WE'RE ULTIMATELY BEING ABLE TO CONSERVE THE CULTURAL AND THE RICHNESS OF THE CITY OF DESOTO. NOW I WANTED TO THANK EVERYONE FOR SITTING THROUGH THIS VIDEO FOR THOSE THAT ARE IN PERSON AND VIRTUAL. FOR THOSE [00:20:01] THAT ARE, PLEASE TAKE YOUR TIME AND HEAD HEADWAY TO THE ATRIUM TO PROVIDE YOUR INPUT IN PERSON. AND FOR THOSE THAT ARE WATCHING THIS VIDEO VIRTUALLY, PLEASE USE THIS QR CODE OR USE THE WEBSITE IN WHICH YOU WILL BE ABLE TO FIND THE PUBLIC SURVEY. NOW, ONE THING TO NOTE, THE PUBLIC SURVEY WAS CREATED WITH ASSUMPTION THAT EVERYONE TAKING THE SURVEY HAS WATCHED THIS VIDEO. SO PLEASE, AS YOU'RE SPREADING THE WORD AND YOU'RE ENCOURAGING YOUR FRIENDS, NEIGHBORS AND COMMUNITY MEMBERS TO TAKE THIS SURVEY, ENSURE THAT THEY WATCH THIS VIDEO SO THAT THEY HAVE ALL THE TOOLS AND INFORMATION BEFORE THEY GIVE THEIR INPUT THROUGH THE SURVEY AND FROM THE BOTTOM OF EVERYONE'S HEART, WE THANK YOU FOR YOUR TIME AND COMMITMENT TODAY AND THROUGHOUT THIS PROCESS. WE LOOK FORWARD TO HEARING BACK FROM YOU AT THE NEXT PUBLIC MEETING. GOOD. OKAY, AWESOME. SO FOR THOSE YOU, YOU CAN STAY SEATED, TAKE THE SURVEY OR WE'RE AVAILABLE FOR ANY QUESTION. UM, AND YOU'D LIKE TO PUT STICKERS ON BOARD, WE HAVE ONE UP THERE AS WELL, UM, TO GET YOUR FEEDBACK. UM, AND I NOTICED THAT, BUT SLIDES, I'M SORRY, WE'LL GET THAT FIXED. UM, NOT AN TO OH CITY OF DESOTO. THANK YOU FOR COMING TO THE COMMUNITY. CONVERSATION NUMBER THREE FOR THE COMPREHENSIVE PLAN UPDATE. TODAY WE WILL BE TALKING ABOUT ECONOMIC DEVELOPMENT AND URBAN DESIGN. THESE ARE TWO CHAPTERS THAT HAVE BEEN INCLUDED IN THE COMPREHENSIVE PLAN. THIS PRESENTATION IS SET UP IN THE SAME FORMAT AND HAS THE SAME NUMBER OF SLIDES AS THERE ARE BOARDS AND BETWEEN MYSELF AND ANTON LONG, WHO IS, UM, OUR EDC COORDINATOR CURRENTLY AT THE CITY WILL BE WALKING YOU THROUGH THE NEXT COUPLE OF SLIDES TO GIVE YOU AN EXPLANATION OF WHAT THESE TWO NEW CHAPTERS ARE ALL ABOUT. NOW, NEXT TIME WE COME FOR CONVERSATION NUMBER FOUR, WE WILL BE OBTAINING FEEDBACK FROM THE COMMUNITY IN TERMS OF HOW WELL DID WE INTERPRET YOUR FEEDBACK INTO ACTUAL DRAFT RECOMMENDATIONS AND OBJECTIVES. SO WITHOUT FURTHER ADO, I'M GONNA HAND IT OVER TO MR. E-D-C-E-D-C HIMSELF. MR. LONG TO WALK YOU THROUGH THE NEXT COUPLE OF SLIDES. THANK YOU CECILIA. ECONOMIC DEVELOPMENT IS A PROCESS OF GENERATING PROSPERITY IN A COMMUNITY THAT UPLIFTS ALL MEMBERS OF THAT COMMUNITY. THE BELOW GRAPHIC ILLUSTRATES THE REVENUE GENERATION CYCLE THAT ECONOMIC DEVELOPMENT CONTRIBUTES TO IN DESOTO. ECONOMIC DEVELOPMENT IS CHAMPIONED BY THE DESOTO DEVELOPMENT CORPORATION. DDCS MISSION IS TO FOSTER LOCAL PROSPERITY WHILE MAINTAINING AN EXCELLENT QUALITY OF LIFE. LIFE. THE GOAL OF THE COMPREHENSIVE PLAN IS TO UPDATE THE FUTURE LAND USE MAP TO ENSURE THE CITY IS ABLE TO MEET FUTURE DEMANDS. ALIGNING THESE TWO ACTIVITIES IS CRUCIAL TO DE SOTO'S CONTINUED ABILITY TO ATTRACT EMPLOYERS, ATTRACT THE REGION'S FIRST CLASS DEVELOPERS AND ATTRACT PROJECTS THAT WILL POSITION DESOTO AT THE FOREFRONT OF GROWTH. IN SOUTHERN DALLAS, THE MAIN GOAL OF ECONOMIC DEVELOPMENT IS TO IMPROVE THE ECONOMIC WELLBEING OF A COMMUNITY BY CREATING JOBS, JOB RETENTION, DIVERSIFYING AND ENHANCING THE TAX BASE. BECAUSE THE CITY OF DESOTO CANNOT GROW IN SIZE OR OBTAIN MORE LAND, THE ONLY FEASIBLE OPTION TO PROVIDE ADDITIONAL HOUSING OPTIONS ATTRACT NEW BUSINESS GROWTH, IMPROVE ROADWAYS AND INCREASE THE OVERALL QUALITY OF LIFE OF COMMUNITY MEMBERS, IS TO MODIFY THE CURRENT LAND USE AND ZONING. SO NEW ECONOMIC ACTIVITY CAN OCCUR WITHIN THE CITY LIMITS. THE CITY OF DESOTO, LIKE MANY COMMUNITIES, RELIES HEAVILY ON PROPERTY TAXES TO SUPPORT THE MAINTENANCE OF EXISTING STRUCTURES, PARKS, ROADS, AND FACILITIES IT HAS TODAY TO SUPPORT THE CREATION OF NEW FACILITIES. AS TIME PROGRESSES, THE CITY'S EXPENDITURES WILL INCREASE SIGNIFICANTLY DUE TO INCREASED OPERATING COSTS, AGING INFRASTRUCTURE [00:25:01] AND INCREASED DEMAND FOR SERVICES IN NEW COMMUNITY AMENITIES. THIS CREATES A GAP BETWEEN REVENUES AND EXPENDITURES IN THE FUTURE. THIS IS ILLUSTRATED WITH THE LINE GRAPH COMPARING REVENUE TO EXPENDITURES OVER TIME. NOTICE HOW AS TIME PROGRESSES THE GAP BETWEEN REVENUES AND EXPENDITURES WIDENS THE FLOW CHART GRAPHIC ILLUSTRATES THE CURRENT STATE OF REVENUE AND EXPENDITURES OF THE CITY. MUCH OF THE CITY'S REVENUE IS GENERATED FROM PROPERTY TAXES, WHICH CONSISTS OF REAL PROPERTY TAXES, BOTH RESIDENTIAL AND COMMERCIAL AND BUSINESS PERSONAL PROPERTY TAXES. ASSUMING THE CITY WANTS TO MAINTAIN EXISTING TAX RATES, THERE ARE ONLY TWO OPPORTUNITIES TO GROW THE POT OF FUNDS AND GENERATE ADDITIONAL REVENUE TO CLOSE THE FUTURE REVENUE AND EXPENDITURE GAP OPPORTUNITY ONE, INCREASE THE NUMBER OF TAXPAYERS THAT PAY PROPERTY TAXES, WHICH IS DONE BY BUILDING MORE HOMES. OUR OPPORTUNITY, TWO, INCREASE THE AMOUNT OF TAXES THAT ARE PAID PER ACRE, WHICH IS DONE BY CHANGING THE ALLOW DEVELOPMENT PATTERN OF THE LAND WITHIN STRATEGIC AREAS. SOUTHERN DALLAS IS GROWING AND REGIONAL AGENCIES ARE IMPLEMENTING PLANS TO MANAGE THIS GROWTH. PROJECTS SUCH AS THE PROPOSED LUKE NINE HIGHWAY, THE CREATION OF THE SOUTHERN DALLAS COUNTY INLAND PORT CONSTRUCTION OF MULTIMODAL FACILITIES AND OTHERS ARE SLATED TO CHANGE HOW GOODS AND PEOPLE MOVE AROUND SOUTHERN DALLAS. AS SHOWN IN THE MAP TO THE RIGHT, THESE EXTERNAL FACTORS OF CHANGE, PRESENT OPPORTUNITIES THAT CAN BE LEVERAGED TO ATTRACT BUSINESSES AND DEVELOPMENT WHILE CREATING NEW JOBS IN RETAIL OPTIONS IN DESOTO, OTHER COMMUNITIES HAVE LEVERAGED THEIR GROWTH. THE FOLLOWING TWO CASE STUDIES WERE CHOSEN BECAUSE LONG RANGE PLANNING IS NOT ABOUT THINKING OF SPECIFIC PARCELS, IT IS ABOUT RETHINKING HOW EXISTING AREAS CAN BE REIMAGINED TO CREATE AN ENTIRE NEW DESTINATION FOR THE LOCAL COMMUNITY AS WELL AS ATTRACT VISITORS. ON THE LEFT IS A SNAPSHOT OF SOUTH LAKE TOWN SQUARE 130 ACRES SITE THAT WAS PRIMARILY, PRIMARILY UNDEVELOPED LAND PRIOR TO 1999. TODAY IT IS MASTER PLAN DISTRICT CENTERED AROUND SOUTH LAKES TOWN HALL AND LIBRARY, PROVIDING A DYNAMIC MIX OF RETAIL, DINING, ENTERTAINMENT, OFFICE SERVICES, RESIDENTIAL AND HOTEL USES. THE MAIN GOAL OF THIS PROJECT WAS TO CREATE A DOWNTOWN CENTER THAT COULD KEEP THE RESIDENTS FROM TRAVELING TO GRAPEVINE FOR BASIC GOODS AND SERVICE NEEDS. ON THE RIGHT IS A SNAPSHOT OF BISHOP ARTS DISTRICT, A 7 76 ACRE REDEVELOPED SITE THAT WAS FORMALLY IN DECLINE BUT IS NOW AN ECONOMIC GENERATOR FOR THE COMMUNITY WITH PUBLIC AMENITIES. NOW TAKING INTO ACCOUNT THE IMPACT OF EXTERNAL FORCES, IT IS IMPORTANT TO MAKE SURE DE SOTO'S POSITIONING ITSELF TO BENEFIT FROM THIS REGIONAL CONNECTIVITY AND CONSIDER THIS AN OPPORTUNITY. THE FOLLOWING DIAGRAMS ARE MEANT TO ILLUSTRATE HOW CHANGING THE DEVELOPMENT PATTERN AND ALLOWING FOR DIFFERENT USES TO BE BUILT AFFECTS THE TAX REVENUE. WHILE IT IS IMPORTANT TO ENSURE FUTURE DEVELOPMENTS COMPLIMENT WITH OTHER SURROUNDING AREAS, THE INTENT IS TO DEMONSTRATE THAT IF STRATEGIC AREAS ARE IDENTIFIED AS FUTURE OPPORTUNITY NODES, INCREASING INTENSITY IN THOSE AREAS CAN HELP EXPAND THIS POT OF FUNDS. LOOKING AT THE DIAGRAMS ON THE RIGHT, YOU CAN SEE ILLUSTRATED THE TYPICAL DESOTO RESIDENTIAL DEVELOPMENT PATTERN WITH FOUR RESIDENT, WITH FOUR HOUSING DWELLING UNITS ON ONE ACRE. TAXES COLLECTED ON EACH UNIT PROVIDE THE CITY WITH A TAX BASE MULTIPLIER OF FOUR, ABOUT $2,100 PER UNIT OR ABOUT $8,400 PER ACRE. AS THE NUMBER OF UNITS INCREASE ON THE SAME ONE ACRE OF LAND, THE MULTIPLIER INCREASES AND THE MIXED USE DEVELOPMENTS THAT INCLUDE RETAIL OR COMMERCIAL USES AND THE DEVELOPMENT PROVIDING ADDITIONAL BUMP TO THE TAX BASE MULTIPLIER AS THEY INCLUDE MORE PROPERTY TAX BUCKETS INCLUDE REAL PROPERTY, RESIDENTIAL AND COMMERCIAL PLUS BUSINESS, PERSONAL, UH, PROPERTY REVENUE AND WHAT WE BELIEVE ARE THE DENSEST KINDS OF DEVELOPMENT AND REASONABLE FOR DESOTO THE MULTIPLIER IS AN ASTONISHING 52 TIMES SAID ANOTHER WAY. THE CREATION OF THESE TYPES OF DEVELOPMENTS NOT ONLY BRINGS THE DESIRED TYPES OF RESTAURANTS IN RETAIL, BUT ENSURES DESOTO IS ABLE TO MEET THE GROWING FINANCIAL DEMANDS OF OUR CITY. NEXT TWO SLIDES ARE REALLY ABOUT BEING ABLE TO TAKE WHAT YOU HEARD FROM ANTOINE ON ECONOMIC DEVELOPMENT AND OVERLAY IT AND SEE WHERE TARGETED GROWTH AND DEVELOPMENT SHOULD OCCUR WITHIN THE CITY. NOW I KNOW PREVIOUSLY WE HAD MENTIONED THAT WE HAD ADDED TWO MORE CHAPTERS TO THE COMPREHENSIVE PLAN, BUT FROM THE FIRST THREE CHAPTERS, LAND USE, HOUSING, END USE HOUSING AND ECON, UM, AND TRANSPORTATION. WE WORKED WITH THE STEERING COMMITTEE THAT WAS FORMED SPECIFICALLY FOR THIS COMPREHENSIVE PLAN. WE TOOK FEEDBACK [00:30:01] FROM CITY COUNCIL, PNZ, WE MET WITH EDC TO BE ABLE TO GET THEIR FEEDBACK IN TERMS OF WHERE THEY THINK HOUSING, RETAIL AND DEVELOPMENT AND OTHER AMENITIES COULD AND SHOULD BE PLACED IN THE FUTURE. NOW THE MASKS ON THE LOWER RIGHT HAND CORNER SHOW THE FEEDBACK THAT WE RECEIVE AND CUMULATIVE FEEDBACK, RIGHT? SO THAT THAT SHOWS EVERYONE'S FEED, EVERYONE'S INPUT. AND WHEN YOU LAYERED IT TOGETHER, THAT IS WHAT HELPED US DEFINE WHAT YOU SEE ON THE FAR RIGHT OF THE SLIDE, WHAT'S CALLED THE FUTURE DEVELOPMENT OPPORTUNITY AREAS. NOW I REALLY WANNA TAKE A MOMENT HERE TO REALLY WALK YOU THROUGH THE THREE OPPORTUNITY AREAS THAT WE HAVE DEFINED. THE LIGHT PURPLE COLOR IS THE NEIGHBORHOOD MIXED USE. NOW, THE WAY THAT WE ARE DEFINING NEIGHBORHOOD MIXED USE IS IT COULD INCLUDE VERTICAL HORIZONTAL MIXED USE DEVELOPMENT, WHICH MEANS THAT IT HAS A COMBINATION OF LOCAL RETAIL OFFICE SPACE COMMERCIAL USES WITH SOME FORM OF RESIDENTIAL UNITS, WHETHER THAT BE ABOVE OR INTEGRATED WITHIN THE DEVELOPMENT AREA ITSELF. NOW THE COLOR, THAT'S A LITTLE REDDISH BRIGHT ORANGE IS WHAT WE ARE LABELING DESTINATION MIXED USE. NOW DESTINATION MIXED USE IS AGAIN VERTICAL AND HORIZONTAL MIXED USE DEVELOPMENT. BUT UNLIKE THE NEIGHBORHOOD MIXED USE DESTINATION, MIXED USE IS REALLY TARGETED TO SUPPORT REGIONAL DESTINATIONS AND HAVE REGIONAL RETAIL ENTERTAINMENT AND EMPLOYMENT USES IN ADDITION TO HAVING RESIDENTIAL UNITS, AGAIN, GIVING THE DEVELOPER THE OPTION OF PUTTING IT ON ABOVE THE DEVELOPMENT OR SOMEWHERE INTEGRATED WITHIN THE DEVELOPMENT AREA. NOW THE LAST CATEGORY THAT SAYS PEACH COLOR IS CALLED INCREASED HOUSING DENSITY. AND REALLY THESE ARE AREAS THAT WE FELT FROM THE INPUT RECEIPT THAT HOUSING DEVELOPMENT COULD SUPPORT A WIDER RANGE OF DENSER HOUSING OPTIONS, WHICH MEANS THAT MORE HOUSING UNITS ARE BEING PROVIDED WHILE USING LESS LAND. BEFORE I MOVE ON TO THE NEXT SLIDE, I WANNA MAKE SURE THAT I EMPHASIZE THAT AS WE ARE COLLECTING INPUT TONIGHT AND THROUGH THE SURVEY, WE REALLY WANT YOU TO BE ANSWERING THESE QUESTIONS, THINKING ABOUT THE LONG-TERM SOLUTION AND HOW YOU WOULD HELP US DETERMINE WHAT THE ECONOMIC VITALITY SHOULD AND COULD LOOK LIKE FOR DESOTO IN THE FUTURE. NOW THIS NEXT SLIDE IS REALLY GONNA GET MORE GRANULAR IN TERMS OF WE KNOW THAT WE HEARD FROM THE COMMUNITY THAT Y'ALL WANTED TO SEE MORE NEIGHBORHOOD MIXED USE WANTED REGIONAL DESTINATIONS AND MORE HOUSING TYPES, BUT WHAT WE DIDN'T OBTAIN AND WHAT WE, OUR GOAL OF TONIGHT IS TO REALLY UNDERSTAND WITHIN THESE THREE CATEGORIES, HOW DENSE DO YOU WANT TO SEE NEIGHBORHOOD MIXED USE, HOW DENSE, HOW MUCH ACTIVITY DO YOU WANNA SEE WITHIN THE DESTINATION MIXED USE? AND THEN ULTIMATELY HOW DENSE PER ACRE DO YOU WANNA SEE THAT INCREASED HOUSING DENSITY. SO THIS ONE IS ONE WHERE THOSE THAT ARE IN IN PERSON WILL BE OBTAINING THREE STICKERS WILL HAVE A TOTAL OF NINE STICKERS. YOU GET TO VOTE THREE VOTES PER CATEGORY, AND FOR THOSE THAT ARE ONLINE, YOU'LL BE ASKED TO PRIORITIZE AND RANK THE THREE TYPES OF DENSITIES PER ACRE PER CATEGORY. AND THEN ULTIMATELY WE'LL BE ABLE TO OBTAIN THAT FEEDBACK TO REALLY BE ABLE TO DEFINE, UM, AND UPDATE, UH, THE THREE CATEGORIES TO ENSURE THAT THE FUTURE IS A REFLECTION OF WHAT THE COMMUNITY WOULD LIKE TO SEE. NOW THE SLIDE, THE PREVIOUS SLIDE WHERE YOU'RE DOING THE VISUAL PREFERENCE, THAT REALLY IS WHAT'S GONNA HELP INFLUENCE THIS URBAN DESIGN CHAPTER. NOW THE URBAN DESIGN CHAPTER IS WHERE WE ARE GONNA TAKE THE FEEDBACK FROM THE COMMUNITY AND BE ABLE TO IDENTIFY, UH, DESIGN ELEMENTS IN WHICH CERTAIN AREAS OF THE CITY SHOULD FOLLOW. THE MAP IN THE MIDDLE THAT YOU SEE HERE IS FROM HAMPTON ROAD AND IT IS THE ULTIMATE DELIVERABLE WHAT THEY'RE CALLING THE DRAFT CHARACTER MAP AREA. NOW, THIS SHOWS HOW THEY WERE ABLE TO SLICE AND DICE THE HAMPTON ROAD FOUR DOOR PROJECT INTO THE DIFFERENT TYPES OF USES. AND THROUGH THE HAMPTON ROAD PROJECT THERE WAS A LOT OF PUBLIC INPUT RECEIPT AND THUS OUR JOB FOR THIS URBAN DESIGN CHAPTER IS TO BE ABLE TO ANALYZE THE INFORMATION OBTAINED THROUGH HAMPTON ROAD [00:35:01] AND IDENTIFY WHERE IT WOULD BE APPLICABLE TO BE APPLIED FOR THE REST OF THE CITY. AND IF NEW DESIGN, UM, ELEMENTS AND CHARACTER DEFINITIONS NEED TO BE CREATED, THAT WOULD BE AN OUTCOME OF THIS UH, CHAPTER. REGARDLESS IF WE'RE INTEGRATING HAMPTON ROADS URBAN DESIGN ELEMENTS, OR IF WE NEED TO IDENTIFY NEW URBAN DESIGN ELEMENTS FOR THE COMPREHENSIVE PLAN, WE HEARD LOUD AND CLEAR THROUGH HAMPTON ROAD AND THROUGH THE COMPREHENSIVE PLAN EARLIER THE TWO PREVIOUS PUBLIC MEETINGS THAT WE NEED TO MAKE SURE THAT THE FUTURE OF DESOTO IS WALKABLE, THAT WE DEFINE AND ENCOURAGE PLACEMAKING THAT WE'RE CONNECTING NEIGHBORHOODS AND COMMUNITIES WITHIN THE CITY. WE'RE IDENTIFYING AREAS TO INCREASE GREEN STREETS AND GREEN SPACES, AND THAT WE'RE ULTIMATELY BEING ABLE TO CONSERVE THE CULTURAL AND THE RICH RICHNESS OF THE CITY OF DESOTO. NOW I WANTED TO THANK EVERYONE FOR SITTING THROUGH THIS VIDEO FOR THOSE THAT ARE IN PERSON AND VIRTUAL. FOR THOSE THAT ARE, PLEASE TAKE YOUR TIME AND HEAD HEADWAY TO THE ATRIUM TO PROVIDE YOUR INPUT IN PERSON. AND FOR THOSE THAT ARE WATCHING THIS VIDEO VIRTUALLY, PLEASE USE THIS QR CODE OR USE THE WEBSITE IN WHICH YOU WILL BE ABLE TO FIND THE PUBLIC SURVEY. NOW, ONE THING TO NOTE, THE PUBLIC SURVEY WAS CREATED WITH ASSUMPTION THAT EVERYONE TAKING THE SURVEY HAS WATCHED THIS VIDEO. SO PLEASE, AS YOU'RE SPREADING THE WORD AND YOU'RE ENCOURAGING YOUR FRIENDS, NEIGHBORS AND COMMUNITY MEMBERS TO TAKE THIS SURVEY, ENSURE THAT THEY WATCH THIS VIDEO SO THAT THEY HAVE ALL THE TOOLS AND INFORMATION BEFORE THEY GIVE THEIR INPUT THROUGH THE SURVEY AND FROM THE BOTTOM OF EVERYONE'S HEART, WE THANK YOU FOR YOUR TIME AND COMMITMENT TODAY AND THROUGHOUT THIS PROCESS. WE LOOK FORWARD TO HEARING BACK FROM YOU AT THE NEXT PUBLIC MEETING. HELLO CITY DESOTO. THANK YOU FOR COMING TO THE COMMUNITY CONVERSATION NUMBER THREE FOR THE COMPREHENSIVE PLAN UPDATE. TODAY WE WILL BE TALKING ABOUT ECONOMIC DEVELOPMENT AND URBAN DESIGN. THESE ARE TWO CHAPTERS THAT HAVE BEEN INCLUDED IN THE COMPREHENSIVE PLAN. THIS PRESENTATION IS SET UP IN THE SAME FORMAT AND HAS THE SAME NUMBER OF SLIDES AS THERE ARE BOARDS AND BETWEEN MYSELF AND ANTOINE LONG, WHO IS, UM, OUR EDC COORDINATOR CURRENTLY AT THE CITY WILL BE WALKING YOU THROUGH THE NEXT COUPLE OF SLIDES TO GIVE YOU AN EXPLANATION OF WHAT THESE TWO NEW CHAPTERS ARE ALL ABOUT. NOW, NEXT TIME WE COME FOR CONVERSATION NUMBER FOUR, WE WILL BE OBTAINING FEEDBACK FROM THE COMMUNITY IN TERMS OF HOW WELL DID WE INTERPRET YOUR FEEDBACK INTO ACTUAL DRAFT RECOMMENDATIONS AND OBJECTIVES. SO WITHOUT FURTHER ADO, I'M GONNA HAND IT OVER TO MR. E-D-C-E-D-C HIMSELF. MR. LONG TO WALK YOU THROUGH THE NEXT COUPLE OF SLIDES. THANK YOU CECILIA. ECONOMIC DEVELOPMENT IS A PROCESS OF GENERATING PROSPERITY IN A COMMUNITY THAT UPLIFTS ALL MEMBERS OF THAT COMMUNITY. THE BELOW GRAPHIC ILLUSTRATES THE REVENUE GENERATION CYCLE THAT ECONOMIC DEVELOPMENT CONTRIBUTES TO IN DESOTO. ECONOMIC DEVELOPMENT IS CHAMPIONED BY THE DESOTO DEVELOPMENT CORPORATION. DDCS MISSION IS TO FOSTER LOCAL PROSPERITY WHILE MAINTAINING AN EXCELLENT QUALITY OF LIFE. THE GOAL OF THE COMPREHENSIVE PLAN IS TO UPDATE THE FUTURE LAND USE MAP TO ENSURE THE CITY IS ABLE TO MEET FUTURE DEMANDS. ALIGNING THESE TWO ACTIVITIES IS CRUCIAL TO DESOTOS, CONTINUED ABILITY TO ATTRACT EMPLOYERS, ATTRACT THE REGION'S FIRST CLASS DEVELOPERS, AND [00:40:01] ATTRACT PROJECTS THAT WILL POSITION DESOTO AT THE FOREFRONT OF GROWTH. IN SOUTHERN DALLAS, THE MAIN GOAL OF ECONOMIC DEVELOPMENT IS TO IMPROVE THE ECONOMIC WELLBEING OF A COMMUNITY BY CREATING JOBS, JOB RETENTION, DIVERSIFYING AND ENHANCING THE TAX BASE. BECAUSE THE CITY OF DESOTO CANNOT GROW IN SIZE OR OBTAIN MORE LAND, THE ONLY FEASIBLE OPTION TO PROVIDE ADDITIONAL HOUSING OPTIONS ATTRACT NEW BUSINESS GROWTH, IMPROVE ROADWAYS AND INCREASE THE OVERALL QUALITY OF LIFE OF COMMUNITY MEMBERS, IS TO MODIFY THE CURRENT LAND USE AND ZONING. SO NEW ECONOMIC ACTIVITY CAN OCCUR WITHIN THE CITY LIMITS. THE CITY OF DESOTO, LIKE MANY COMMUNITIES, RELIES HEAVILY ON PROPERTY TAXES TO SUPPORT THE MAINTENANCE OF EXIST EXISTING STRUCTURES, PARKS, ROADS, AND FACILITIES IT HAS TODAY TO SUPPORT THE CREATION OF NEW FACILITIES. AS TIME PROGRESSES, THE CITY'S EXPENDITURES WILL INCREASE SIGNIFICANTLY DUE TO INCREASED OPERATING COSTS, AGING INFRASTRUCTURE AND INCREASED DEMAND FOR SERVICES IN NEW COMMUNITY AMENITIES. THIS CREATES A GAP BETWEEN REVENUES AND EXPENDITURES IN THE FUTURE. THIS IS ILLUSTRATED WITH THE LINE GRAPH COMPARING REVENUE TO EXPENDITURES OVER TIME. NOTICE HOW AS TIME PROGRESSES THE GAP BETWEEN REVENUES AND EXPENDITURES WIDENS THE FLOW CHART GRAPHIC ILLUSTRATES THE CURRENT STATE OF REVENUE AND EXPENDITURES OF THE CITY. MUCH OF THE CITY'S REVENUE IS GENERATED FROM PROPERTY TAXES, WHICH CONSISTS OF REAL PROPERTY TAXES, BOTH RESIDENTIAL AND COMMERCIAL AND BUSINESS PERSONAL PROPERTY TAXES. ASSUMING THE CITY WANTS TO MAINTAIN EXISTING TAX RATES, THERE ARE ONLY TWO OPPORTUNITIES TO GROW THE POT OF FUNDS AND GENERATE ADDITIONAL REVENUE TO CLOSE THE FUTURE REVENUE AND EXPENDITURE GAP OPPORTUNITY ONE, INCREASE THE NUMBER OF TAXPAYERS THAT PAY PROPERTY TAXES, WHICH IS DONE BY BUILDING MORE HOMES. OPPORTUNITY. TWO, INCREASE THE AMOUNT OF TAXES THAT ARE PAID PER ACRE, WHICH IS DONE BY CHANGING THE LOUD DEVELOPMENT PATTERN OF THE LAND WITHIN STRATEGIC AREAS. SOUTHERN DALLAS IS GROWING AND REGIONAL AGENCIES ARE IMPLEMENTING PLANS TO MANAGE THIS GROWTH PROJECTS SUCH AS THE PROPOSED LOOP NINE HIGHWAY, THE CREATION OF THE SOUTHERN DALLAS COUNTY INLAND PORT CONSTRUCTION OF MULTIMODAL FACILITIES AND OTHERS ARE SLATED TO CHANGE HOW GOODS AND PEOPLE MOVE AROUND SOUTHERN DALLAS. AS SHOWN IN THE MAP TO THE RIGHT, THESE EXTERNAL FACTORS OF CHANGE, PRESENT OPPORTUNITIES THAT CAN BE LEVERAGED TO ATTRACT BUSINESSES AND DEVELOPMENT WHILE CREATING NEW JOBS AND RETAIL OPTIONS IN DESOTO, OTHER COMMUNITIES HAVE LEVERAGED THEIR GROWTH. THE FOLLOWING TWO CASE STUDIES WERE CHOSEN BECAUSE LONG RANGE PLANNING IS NOT ABOUT THINKING OF SPECIFIC PARCELS. IT IS ABOUT RETHINKING HOW EXISTING AREAS CAN BE REIMAGINED TO CREATE AN ENTIRE NEW DESTINATION FOR THE LOCAL COMMUNITY AS WELL AS ATTRACT VISITORS. ON THE LEFT IS A SNAPSHOT OF SOUTH LAKE TOWN SQUARE 130 ACRE SITE THAT WAS PRIMARILY, PRIMARILY UNDEVELOPED LAND PRIOR TO 1999. TODAY IT IS A MASTER PLAN DISTRICT CENTERED AROUND SOUTH LAKES TOWN HALL AND LIBRARY, PROVIDING A DYNAMIC MIX OF RETAIL, DINING, ENTERTAINMENT, OFFICE SERVICES, RESIDENTIAL AND HOTEL USES. THE MAIN GOAL OF THIS PROJECT WAS TO CREATE A DOWNTOWN CENTER THAT COULD KEEP THE RESIDENTS FROM TRAVELING TO GRAPEVINE FOR BASIC GOODS AND SERVICE NEEDS. ON THE RIGHT IS A SNAPSHOT OF BISHOP ARTS DISTRICT, A 7 76 ACRE REDEVELOPED SITE THAT WAS FORMALLY IN DECLINE BUT IS NOW AN ECONOMIC GENERATOR FOR THE COMMUNITY WITH PUBLIC AMENITIES. NOW TAKING INTO ACCOUNT THE IMPACT OF EXTERNAL FORCES, IT IS IMPORTANT TO MAKE SURE DE SOTO'S POSITIONING ITSELF TO BENEFIT FROM THIS REGIONAL CONNECTIVITY AND CONSIDER THIS AN OPPORTUNITY. THE FOLLOWING DIAGRAMS ARE MEANT TO ILLUSTRATE HOW CHANGING THE DEVELOPMENT PATTERN AND ALLOWING FOR DIFFERENT USES TO BE BUILT AFFECTS THE TAX REVENUE. WHILE IT IS IMPORTANT TO ENSURE FUTURE DEVELOPMENTS COMPLEMENT WITH OTHER SURROUNDING AREAS, THE INTENT IS TO DEMONSTRATE THAT IF STRATEGIC AREAS ARE IDENTIFIED AS FEATURE OPPORTUNITY NODES, INCREASING INTENSITY IN THOSE AREAS CAN HELP EXPAND THIS POT OF FUNDS. LOOKING AT THE DIAGRAMS ON THE RIGHT, YOU CAN SEE ILLUSTRATED THE TYPICAL DESOTO RESIDENTIAL DEVELOPMENT PATTERN WITH FOUR RESIDENT, WITH FOUR HOUSING DWELLING UNITS ON ONE ACRE. TAXES COLLECTED ON EACH UNIT PROVIDE THE CITY WITH A TAX-BASED MULTIPLIER OF FOUR, ABOUT $2,100 PER UNIT OR ABOUT $8,400 PER ACRE. AS THE NUMBER OF UNITS INCREASE ON THE SAME ONE ACRE OF LAND, THE MULTIPLIER INCREASES AND THE MIXED USE DEVELOPMENTS THAT INCLUDE RETAIL OR COMMERCIAL USES AND THE DEVELOPMENT PROVIDE AN ADDITIONAL BUMP TO THE TAX BASE MULTIPLIER AS THEY INCLUDE MORE PROPERTY TAX BUCKETS INCLUDING REAL PROPERTY, RESIDENTIAL AND COMMERCIAL PLUS BUSINESS. PERSONAL, UH, [00:45:01] PROPERTY REVENUE AT WHAT WE BELIEVE ARE THE DENSEST KINDS OF DEVELOPMENT REASONABLE FOR DESOTO THE MULTIPLIER IS AN ASTONISHING 52 TIMES SAID ANOTHER WAY. THE CREATION OF THESE TYPES OF DEVELOPMENTS NOT ONLY BRINGS THE DESIRED TYPES OF RESTAURANTS IN RETAIL, BUT ENSURES DESOTO IS ABLE TO MEET THE GROWING FINANCIAL DEMANDS OF OUR CITY. NEXT TWO SLIDES ARE REALLY ABOUT BEING ABLE TO TAKE WHAT YOU HEARD FROM ANTOINE ON ECONOMIC DEVELOPMENT AND OVERLAY IT AND SEE WHERE TARGETED GROWTH AND DEVELOPMENT SHOULD OCCUR WITHIN THE CITY. NOW I KNOW PREVIOUSLY WE HAD MENTIONED THAT WE HAD ADDED TWO MORE CHAPTERS TO THE COMPREHENSIVE PLAN, BUT FROM THE FIRST THREE CHAPTERS, LAND USE, HOUSING, END USE HOUSING AND ECON, UM, AND TRANSPORTATION. WE WORKED WITH THE STEERING COMMITTEE THAT WAS FORMED SPECIFICALLY FOR THIS COMPREHENSIVE PLAN. WE TOOK FEEDBACK FROM CITY COUNCIL P AND Z, WE MET WITH EDC TO BE ABLE TO GET THEIR FEEDBACK IN TERMS OF WHERE THEY THINK HOUSING, RETAIL AND DEVELOPMENT AND OTHER AMENITIES COULD AND SHOULD BE PLACED IN THE FUTURE. NOW THE MAP ON THE LOWER RIGHT HAND CORNER SHOW THE FEEDBACK THAT WE RECEIVE AND THE CUMULATIVE FEEDBACK, RIGHT? SO THAT THAT SHOWS EVERYONE'S SPEED, EVERYONE'S INPUT, AND WHEN YOU LAYERED IT TOGETHER, THAT IS WHAT HELPED US DEFINE WHAT YOU SEE ON THE FAR RIGHT OF THE SLIDE, WHAT'S CALLED THE FUTURE DEVELOPMENT OPPORTUNITY AREAS. NOW I REALLY WANNA TAKE A MOMENT HERE TO REALLY WALK YOU THROUGH THE THREE OPPORTUNITY AREAS THAT WE HAVE DEFINED. THE LIGHT PURPLE COLOR IS THE NEIGHBORHOOD MIXED USE. NOW, THE WAY THAT WE ARE DEFINING NEIGHBORHOOD MIXED USE IS IT COULD INCLUDE VERTICAL HORIZONTAL MIXED USE DEVELOPMENT, WHICH MEANS THAT IT HAS A COMBINATION OF LOCAL RETAIL OFFICE SPACE COMMERCIAL USES WITH SOME FORM OF RESIDENTIAL UNITS, WHETHER THAT BE ABOVE OR INTEGRATED WITHIN THE DEVELOPMENT AREA ITSELF. NOW THE COLOR, THAT'S A LITTLE REDDISH BRIGHT ORANGE IS WHAT WE ARE LABELING DESTINATION MIXED USE. NOW DESTINATION MIXED USE IS AGAIN VERTICAL AND HORIZONTAL MIXED USE DEVELOPMENT. BUT UNLIKE THE NEIGHBORHOOD MIXED USE DESTINATION, MIXED USE IS REALLY TARGETED TO SUPPORT REGIONAL DESTINATIONS AND HAVE REGIONAL RETAIL ENTERTAINMENT AND EMPLOYMENT USES IN ADDITION TO HAVING RESIDENTIAL UNITS, AGAIN, GIVING THE DEVELOPER THE OPTION OF PUTTING IT ON ABOVE THE DEVELOPMENT OR SOMEWHERE INTEGRATED WITHIN THE DEVELOPMENT AREA. NOW THE LAST CATEGORY THAT SAYS PEACH COLOR IS CALLED INCREASED HOUSING DENSITY. AND REALLY THESE ARE AREAS THAT WE FELT FROM THE INPUT RECEIVED THAT HOUSING DEVELOPMENT COULD SUPPORT A WIDER RANGE OF DENSER HOUSING OPTIONS, WHICH MEANS THAT MORE HOUSING UNITS ARE BEING PROVIDED WHILE USING LESS LAND. BEFORE I MOVE ON TO THE NEXT SLIDE, WANNA MAKE SURE THAT I EMPHASIZE THAT AS WE'RE COLLECTING INPUT TONIGHT AND THROUGH THE SURVEY, WE REALLY WANT YOU TO BE ANSWERING THESE QUESTIONS, THINKING ABOUT THE LONG-TERM SOLUTION AND HOW YOU WOULD HELP US DETERMINE WHAT THE ECONOMIC VITALITY SHOULD AND COULD LOOK LIKE FER DESOTO IN THE FUTURE. NOW THIS NEXT SLIDE IS REALLY GONNA GET MORE GRANULAR IN TERMS OF WE KNOW THAT WE HEARD FROM THE COMMUNITY THAT Y'ALL WANTED TO SEE MORE NEIGHBORHOOD MIXED USE WANNA REGIONAL DESTINATIONS AND MORE HOUSING TYPES. BUT WHAT WE DIDN'T OBTAIN AND WHAT WE, OUR GOAL OF TONIGHT IS TO REALLY UNDERSTAND WITHIN THESE THREE CATEGORIES, HOW DENSE DO YOU WANT TO SEE NEIGHBORHOOD MIXED USE, HOW DENSE, HOW MUCH ACTIVITY DO YOU WANNA SEE WITHIN THE DESTINATION MIXED USE? AND THEN ULTIMATELY, HOW DENSE PER ACRE DO YOU WANNA SEE THAT INCREASED HOUSING DENSITY. SO THIS ONE IS ONE WHERE THOSE THAT ARE IN IN PERSON WILL BE OBTAINING THREE STICKERS. WE'LL HAVE AN A TOTAL OF NINE STICKERS. YOU GET TO VOTE THREE VOTES PER CATEGORY, AND FOR THOSE THAT ARE ONLINE, YOU'LL BE ASKED TO PRIORITIZE AND RANK THE THREE TYPES OF DENSITIES PER ACRE, PER CATEGORY. AND THEN ULTIMATELY WE'LL BE ABLE TO OBTAIN THAT FEEDBACK TO REALLY BE ABLE TO DEFINE, UM, AND UPDATE, UH, THE THREE CATEGORIES TO ENSURE THAT THE FUTURE IS A REFLECTION OF WHAT THE COMMUNITY [00:50:01] WOULD LIKE TO SEE. NOW THE SLIDE, THE PREVIOUS SLIDE WHERE YOU'RE DOING THE VISUAL PREFERENCE, THAT REALLY IS WHAT'S GONNA HELP INFLUENCE THIS URBAN DESIGN CHAPTER. NOW THE URBAN DESIGN CHAPTER IS WHERE WE ARE GONNA TAKE THE FEEDBACK FROM THE COMMUNITY AND BE ABLE TO IDENTIFY, UH, DESIGN ELEMENTS IN WHICH CERTAIN AREAS OF THE CITY SHOULD FOLLOW. THE MAP IN THE MIDDLE THAT YOU SEE HERE IS FROM HAMPTON ROAD AND IT IS THE ULTIMATE DELIVERABLE WHAT THEY'RE CALLING THE DRAFT CHARACTER MAP AREA. NOW, THIS SHOWS HOW THEY WERE ABLE TO SLICE AND DICE THE HAMPTON ROAD FOUR DOOR PROJECT INTO THE DIFFERENT TYPES OF USES. AND THROUGH THE HAMPTON ROAD PROJECT THERE WAS A LOT OF PUBLIC INPUT RECEIVED. AND THUS OUR JOB FOR THIS URBAN DESIGN CHAPTER IS TO BE ABLE TO ANALYZE THE INFORMATION OBTAINED THROUGH HAMPTON ROAD AND IDENTIFY WHERE IT WOULD BE APPLICABLE TO BE APPLIED FOR THE REST OF THE CITY. AND IF NEW DESIGN, UM, ELEMENTS AND CHARACTER DEFINITIONS NEED TO BE CREATED, THAT WOULD BE AN OUTCOME OF THIS UH, CHAPTER. REGARDLESS IF WE'RE INTEGRATING HAMPTON ROADS URBAN DESIGN ELEMENTS, OR IF WE NEED TO IDENTIFY NEW URBAN DESIGN ELEMENTS FOR THE COMPREHENSIVE PLAN, WE HEARD LOUD AND CLEAR THROUGH HAMPTON ROAD AND THROUGH THE COMPREHENSIVE PLAN EARLIER THE TWO PREVIOUS PUBLIC MEETINGS THAT WE NEED TO MAKE SURE THAT THE FUTURE OF DESOTO IS WALKABLE, THAT WE DEFINE AND ENCOURAGE PLACEMAKING, THAT WE'RE CONNECTING NEIGHBORHOODS AND COMMUNITIES WITHIN THE CITY. WE'RE IDENTIFYING AREAS TO INCREASE GREEN STREETS AND GREEN SPACES, AND THAT WE'RE ULTIMATELY BEING ABLE TO CONSERVE THE CULTURAL AND THE RICHNESS OF THE CITY OF DESOTO. NOW, I WANTED TO THANK EVERYONE FOR SITTING THROUGH THIS VIDEO FOR THOSE THAT ARE IN PERSON AND VIRTUAL. FOR THOSE THAT ARE, PLEASE TAKE YOUR TIME AND HEAD HEADWAY TO THE ATRIUM TO PROVIDE YOUR INPUT IN PERSON. AND FOR THOSE THAT ARE WATCHING THIS VIDEO VIRTUALLY, PLEASE USE THIS QR CODE OR USE THE WEBSITE IN WHICH YOU WILL BE ABLE TO FIND THE PUBLIC SURVEY. NOW, ONE THING TO NOTE, THE PUBLIC SURVEY WAS CREATED WITH ASSUMPTION THAT EVERYONE TAKING THE SURVEY HAS WATCHED THIS VIDEO. SO PLEASE, AS YOU'RE SPREADING THE WORD AND YOU'RE ENCOURAGING YOUR FRIENDS, NEIGHBORS, AND COMMUNITY MEMBERS TO TAKE THIS SURVEY, ENSURE THAT THEY WATCH THIS VIDEO SO THAT THEY HAVE ALL THE TOOLS AND INFORMATION BEFORE THEY GIVE THEIR INPUT THROUGH THE SURVEY AND FROM THE BOTTOM OF EVERYONE'S HEART, WE THANK YOU FOR YOUR TIME AND COMMITMENT TODAY AND THROUGHOUT THIS PROCESS. WE LOOK FORWARD TO HEARING BACK FROM YOU AT THE NEXT PUBLIC MEETING. HELLO, CITY OF DESOTO. THANK YOU FOR COMING TO THE COMMUNITY CONVERSATION NUMBER THREE FOR THE COMPREHENSIVE PLAN UPDATE. TODAY WE WILL BE TALKING ABOUT ECONOMIC DEVELOPMENT AND URBAN DESIGN. THESE ARE TWO CHAPTERS THAT HAVE BEEN INCLUDED IN THE COMPREHENSIVE PLAN. THIS PRESENTATION IS SET UP IN THE SAME FORMAT AND HAS THE SAME NUMBER OF SLIDES AS THERE ARE BOARDS AND BETWEEN MYSELF AND ANTOINE LONG, WHO IS, UM, OUR EDC COORDINATOR CURRENTLY AT THE CITY, WILL BE WALKING YOU THROUGH THE NEXT COUPLE OF SLIDES TO GIVE YOU AN EXPLANATION OF WHAT THESE TWO NEW CHAPTERS ARE ALL ABOUT. NOW, NEXT TIME WE COME FOR CONVERSATION NUMBER FOUR, WE WILL BE OBTAINING FEEDBACK FROM THE COMMUNITY IN TERMS OF HOW WELL DID WE [00:55:01] INTERPRET YOUR FEEDBACK INTO ACTUAL DRAFT RECOMMENDATIONS AND OBJECTIVES. SO WITHOUT FURTHER ADO, I'M GONNA HAND IT OVER TO MR. E-D-C-E-D-C HIMSELF. MR. LONG TO WALK YOU THROUGH THE NEXT COUPLE OF SLIDES. THANK YOU, CECILIA. ECONOMIC DEVELOPMENT IS A PROCESS OF GENERATING PROSPERITY IN A COMMUNITY THAT UPLIFTS ALL MEMBERS OF THAT COMMUNITY. THE BELOW GRAPHIC ILLUSTRATES THE REVENUE GENERATION CYCLE THAT ECONOMIC DEVELOPMENT CONTRIBUTES TO IN DESOTO. ECONOMIC DEVELOPMENT IS CHAMPIONED BY THE DESOTO DEVELOPMENT CORPORATION. DDCS MISSION IS TO FOSTER LOCAL PROSPERITY WHILE MAINTAINING AN EXCELLENT QUALITY OF LIFE. THE GOAL OF THE COMPREHENSIVE PLAN IS TO UPDATE THE FUTURE LAND USE MAP TO ENSURE THE CITY IS ABLE TO MEET FUTURE DEMANDS. ALIGNING THESE TWO ACTIVITIES IS CRUCIAL TO DESOTOS, CONTINUED ABILITY TO ATTRACT EMPLOYERS, ATTRACT THE REGION'S FIRST CLASS DEVELOPERS, AND ATTRACT PROJECTS THAT WILL POSITION DESOTO AT THE FOREFRONT OF GROWTH IN SOUTHERN DALLAS. THE MAIN GOAL OF ECONOMIC DEVELOPMENT. * This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting.