Mayor Waddle introduced Ms. Waddleton with the ALDI Corporation, who presented a PowerPoint presentation providing background information on the ALDI stores.
DV what is it about this market that makes you think you will be able to compete where others have left.
Ms. W – Dallas is a very competitive grocery market; are a niche type of store. Make prices anywhere from 25-50% lower than grocery stores. 85% of the items in the store are the private select brand.
DV how many stores in dfw
Ms. W 32 in 2010, then 8 to 10 in the years following
CW how many are ground up
Ms. W 60% are ground up; ALDI is a cash company and is able to close on properties; 7 are under construction,
CW are online stores currently located within 3 miles of national store
Ms. W many of our stores are across the street or within the same block of national stores or big box outlets.
SR where are the other stores in DFW
Ms. W in the Target store at 20; Hampton at iLlinois, Duncanville, plano, Mansfield, allen, Lewisville, fort worth
SR glad to see you going into that center; distressed property and a plague upon Hampton road; competing based on private label and price – offer economy competion;
Ms. W a lot of big boxes locally
CS since store is retrofit; what will be done with the additional space
Ms. W will market it for someone who will be a nice line up for that center
CS footprint will be 17,000
Ms. W will be a little bit larger
CS do you have any idea of what type of retailer you are looking at going in that location
Ms. W not at this point – interested now in working through the contracts with the seller. Will be selective in who they ask
CS number of employees for the locations
Ms. W will have 15 to 20 employees; full time starts at 20 hours with full benefits.
CS what is commitment to community in terms of chamber involvement
Ms. W as of yet have not joined the chambers because
BW meat products are Cargill
Ms. W they are Tyson and primarily private label
BW review the cosmetic changes for the center
Ms. W the remaining shopping center – will have to paint, stucco, the façade to cover the aggregate. Green awning will be painted or will go away.
PL will you charge for the buggy
Ms. W essentially a rental system. A quarter to get the cart and will get your quarter back when you return it.